Data Tech Hub in HK & what it means for omnichannel companies and retailing

Description:

Data Technology Hub is a modern business infrastructure completely optimized for rapid and critical access and processing of data. Hong Kong has built infrastructure to play a key role in the data economy and drive industrial data upgrades.

With a data technology hub, businesses gain access to advanced analytics tools that enable them to forecast customer behavior, gather data from multiple sources, and segment customers appropriately. This hub also helps retailing companies improve their operations by providing them with data-driven insights related to product recommendations, store layout design etc.

Attend this seminar to learn about the current trend of data technology usage in Hong Kong, how reputable enterprises like AWS, SAP and Yoho are leveraging data technology via marketing automation, machine learning, and product recommendation systems to create highly personalized, automated shopping journeys for consumers and ecommerce operations.

數據技術中心有效幫助企業快速對關鍵的市場數據進行查詢和處理。 香港早已建立了相關的設施，在數據經濟中發揮關鍵作用並推動工業化的數據升級。

作為數據技術中心的匯聚地，企業更容易接觸到數據分析工具如人工智能學習、產品推薦系統等，這些工具使他們能夠從各種營銷渠道、社交媒體等不同來源收集數據，適當地將其分類和學習並有效提前預測客戶的購物行為及習慣。

參加本次研討會，了解香港目前於數據技術上的使用趨勢，以及 AWS、SAP 和 Yoho 等知名企業如何利用營銷自動化、機器學習、產品推薦系統等數據技術，打造一個高度個性化和自動化的消費者及電商營運過程。

Event Details:

Dates: Oct 12 2022 (Wednesday)

Format: Physical Seminar

Time: 18:00 - 21:00

Language: English / Cantonese

Fee: $50 HKD

*COUPON CODE FOR FREE ADMISSION: HKEBA2022*

HKEBA and all supporting organizations' members could enjoy the exclusive benefits by entering the coupon code at the registration page. (For more details, please contact Ms Kiki Pang at kiki@hkeba.org / 5611 0953.)

Event Rundown :

18:00 - 18:30 | Registration

18:30 - 18:45 | Introduction

18:45 - 19:05 | Sindy Wong Sharing

19:05 - 19:25 | Yanwei Cui (+Bin Wang) Sharing

19:25 - 19:45 | Louis Lo Sharing

19:45 - 21:00 | Closing, Free Flow Q&A Session and Networking

Speakers:

• Sindy Wong, Centre of Excellence, SAP Customer Experience, SAP
• Yanwei Cui, Machine Learning Specialist, Amazon Web Services
• Louis Lo, Senior Manager, Strategy and Corporate Development, YOHO

Acknowledgment of Support and Disclaimer

Any opinions, findings, conclusions or recommendations expressed in this material/event (or by members of the project team) do not reflect the views of the Government of the Hong Kong Special Administrative Region, the Innovation and Technology Commission or the Vetting Committee of the General Support Programme of the Innovation and Technology Commission.

此物品／活動由香港特別行政區政府的一般支援計劃資助：

在此刊物／本項目的任何活動中提出的任何意見、 研究成果、結論或建議，並不代表香港特別行政區政府及一般支援計劃評審委員會的觀點。

*Participants who join the seminar will receive email newsletter of HKEBA

*是次講座的參加者將收到本會經電郵發出的會訊。

贊助機構:

* Solution Forest Limited

* Hong Kong Wireless Technology Industry Association Limited (HKWTIA)

* Hong Kong Internet & eCommerce Association Limited (HKIECA)

* Communications Association of Hong Kong (CAHK)

* Hong Kong Association of Interactive Marketing (HKAIM)

* Hong Kong Software Industry Association

* SME Global Alliance Limited (SMEGA)

* Hong Kong PropTech Association (HKPTA)

* Tencent WeStart Hong Kong

* Brinc Limited

* Zerozone Solutions Limited

* Asia PropTech

* The Hong Kong Polytechnic University

* The Association of Cloud and

* Mobile Computing Professionals (ACMCP)

* Hong Kong Science and Technology Parks Corporation

* Hong Kong Federation of ECommerce

* E-Commerce Association of Hong Kong

* Lingnan University (Lingnan Entrepreneurship Initiative)

* Hong Kong Retail Management Association Limited

* EntreLink Limited

* Hong Kong Blockchain Industry Association

* The University of Hong Kong

* CoCoon

* Hong Kong Retail Technology Association

* City University of Hong Kong

* Invest Hong Kong

* The Chinese University of Hong Kong

* Hong Kong Information Technology Federation