The New Moon is a platform that takes a discerning, design-driven approach to wellness rituals, looking to add beauty and value to modern urbanites on their paths to find purpose. The New Moon’s curated boutique presents self-care tools that are minimalist and luxurious, selected to elevate the home while bringing forth positive energy through the principles of good design. Through an explorative editorial platform, The New Moon also investigates contemporary wellness practices through the eyes of healers, practitioners, industry luminaries and real women.
As the founder of creative studio, The Good Studio, Kaye Dong was driven to create The New Moon after noticing a lack of design-driven home-rituals items that could add visual gratification to her home altar, deciding to pull together an edit of sophisticated objects that unite form, function and the flow of energy. These range from diffusers and incense burners to healing crystals, as well as an inspiring selection of books that cover a variety of wellness topics, from mindfulness to astrology to slow living.