She Runs It

We believed in the power of women well before they had a seat at the table.She Runs It was founded in 1912 as League of Advertising Women (later named AWNY), by journal editors Christine and J. George Frederick as a counter to the exclusive, all-male Advertising League. Designed to encourage and promote women’s role in the advertising industry, the club held classes and dinners with presentations on advertising best practices, and gave scholarships to encourage girls to pursue degrees in advertising during a time when women weren’t even allowed in many universities. Our community has grown beyond advertising to all facets of marketing, media and tech with ~6,000 members across 44 states and 15 countries.