Kaizor Innovation

Kaizor Innovation is a strategic innovation consultancy with over 16 years of experience helping MNCs and Western innovation consultancies such as Google, Airbnb, Dropbox, BMW, Intel, Siemens, Motorola etc. understand Chinese users and strategise their products/services for the China market.

Elaine is the Founder/Director of Kaizor Innovation, she lived and worked in the U.S. for 12 years between New York, San Francisco, Silicon Valley before returning to Asia in 2002. Being bilingual and bi-cultural growing up in Hong Kong, she is passionate about bridging the chasm between East and West design cultures and innovating for the next billlion people market. At leisure, she experiments with fusion food,  

Elaine's background