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Hong Kong Contemporary Art (HOCA) Foundation

HOCA (Hong Kong Contemporary Art) Foundation is a non-profit organization launched in 2014 with the goal of promoting and developing awareness of contemporary art in Hong Kong. The city has quickly risen to the forefront of the Asian art market in recent years with a slew of international art galleries, art fairs and auction houses opening up and drawing the attention of international collectors and dealers. Despite this, many people in Hong Kong still protest the city’s lack of cultural outlets. HOCA Foundation hopes to add to the expanding art scene by providing a new platform for contemporary art events and exhibitions.

 

香港當代藝術基金會HOCA於2014年成立,旨在推廣香港當代藝術,並引起公眾關注。隨著近年眾多國際藝術畫廊、藝術博覽會和拍賣行相繼湧現,引起世界各地收藏家和交易商的注意,香港迅速躍升亞洲藝術市場的領先位置儘管如此不少本地人仍抱怨香港缺乏文化場地熱點。HOCA期望透過為當代藝術活動和展覽提供新平台,加入成為推動發展日益蓬勃的藝壇之一份子。 

 

HOCA’s aim is to bring art to the city outside of a gallery context by curating contemporary art exhibitions and events across Hong Kong. In addition, HOCA will support contemporary art education by sponsoring international artists-in-residence and providing art and culture programs and community services. The foundation will also oversee the publication of contemporary art books, which will be donated, along with magazines, to schools, libraries and other charitable institutions. Through these initiatives, made possible by generous donations and privileged access to some of the city’s best private collections, the foundation hopes to contribute to the growing number of platforms for art education in the city.

 

HOCA的目標是透過策劃不同的當代藝術展覽和活動,將藝術以畫廊以外的形式帶到本港。除此之外,HOCA贊助國際藝術家駐場計劃,並提供藝術文化節目和社區服務,當代藝術教育。基金會亦監督當代藝術書籍出版,這些書籍將連同藝術雜誌一同捐給學校,圖書館和其他慈善機構。受惠慷慨的捐款,加上能搶先觀賞城中部份最佳私人珍藏,本會得以推行上述措施,並期望能透過這些措施,增加香港藝術教育的平台

 

 

 

HOCA Foundation will focus its attentions on a younger generation of international artists interested in engaging with contemporary life and culture. This new generation of artists grew up in an age of increasing globalization, where international and counter cultures were easily accessible through the Internet and various forms of social media. Today, people can immediately access art in a way that wasn’t possible a few generations ago, leading to a moment in art history where contemporary art has almost become truly democratized in most major cities.

 

Many artists of this new generation are responding to globalization by becoming more conceptually interested in contemporary life. Countless are engaged with the idea of high art stemming from more popular forms of culture such as animation, illustration, graffiti, and graphic design. Drawing from these popular medias, this new generation of artists engages with popular culture in a way that stems from the Pop Art movement of the sixties and seventies, with artists such as Andy Warhol and Roy Lichtenstein, as well as artists from earlier generations such as the Surrealists. Engaged by the present while informed by the past, these artists demonstrate a knowledge and awareness of their position in a larger art historical context. Through exhibitions by these world-renowned artists, HOCA hopes to enhance the growing awareness and increasingly sophisticated dialogue of contemporary art in the city.

 

HOCA集中關注對當代生活和文化有興趣的年青國際藝術家。現今的藝術家生於日漸全球化的世界,透過互聯網和各種社交媒體,便可輕鬆了解國際文化以至於反主流文化。時至今日,我們可以透過數十年前無法實現的方式,隨時接觸藝術,令當代藝術在多數主要城市得以實現大眾化,成為藝術史的重要時刻。

 

不少當代藝術家也因應全球化,在概念上對當代生活更感興趣。無數人從事源自流行文化如動畫、插圖,塗鴉和平面設計的高級藝術。借鑒這些流行媒體新一代的藝術家源自60和70年代波普運動的方式來參與流行文化,藝術家包括Andy Warhol和Roy Lichtenstein,,以及更早期的超現實主義藝術家。

 

藝術家以古鑑今在更大的藝術史背景下,展示對自身工作的知識與認知。通過這些世界知名藝術家的展覽,HOCA希望提升加強日益增長強的當代藝術意識,並引發更深入的討論。

 
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