Antigua and Barbuda Tourism Authority (UK)

The Antigua and Barbuda Tourism Authority (ABTA) is a statutory body tasked with promoting the twin-island state as a top tourist destination to drive sustainable economic growth through increased visitor numbers. Focused on marketing and enhancing access via air and sea, ABTA collaborates closely with various stakeholders, including hotel and airline partners, to deliver impactful marketing strategies to boost tourism. With a global presence through offices in the UK, the US, and Canada, the UK office is pivotal in attracting British tourists, showcasing the islands’ stunning landscapes and rich cultural heritage as the ideal getaway.