Public Relations Society of America (PRSA) is the leading professional organization serving the communications community through a network of more than 400 professional and student chapters in the U.S., Argentina, Colombia, Mexico, Peru and Puerto Rico. Guided by its Code of Ethics, PRSA empowers its members to succeed at every stage of their careers through a wide breadth of premium professional development programs, exclusive networking events and leadership opportunities. Signature events include the Anvil Awards and ICON, the premier annual gathering for communications professionals and students.

The Central California Chapter of PRSA serves public relations professionals in Fresno, Kern, Kings, Madera, Mariposa, Merced, and Tulare counties, as well as practitioners in the North Valley and Central Coast. The Central California Chapter is part of the PRSA North Pacific District.