Access your Traffic and conversion report

Your traffic and conversion report shows where attendees are coming from when they register for your event. To access this report, go to your event dashboard and select Reporting. Then select Event reports and choose Traffic and Conversion. To view this report for multiple events at once, go to Reporting in your Eventbrite account.

NOTE: The traffic and conversion report requires permission to view “Basic reports." If you’re not the account owner, contact them to check if you have this permission.

In this article

1. Go to your event dashboard.
2. Select “Reporting”.
3. Select “Event reports”.
4. Choose “Traffic and Conversion”.
5. Add filters.
6. Choose the type of data you want to access.
7. Select the traffic channel for more information.

1. Go to your event dashboard.

2. Select “Reporting”.

3. Select “Event reports”.

4. Choose “Traffic and Conversion”.

5. Add filters.

Select from the following filters:

Event status - Whether the event is published or completed
Event date/time - Show events that start or are scheduled to start within the selected date range
Venue name - The event’s location

6. Choose the type of data you want to access.

Select the data category you want to show in the graph:

Page Visits - Number of times your event page was viewed. This number doesn't include visits to an embedded checkout widget on your website.
Orders Sold - Total orders placed for your event. Orders may include multiple tickets.
Tickets Sold - Total number of tickets sold.

This graph will show data from the last 30 days.

7. Select the traffic channel for more information.

Selecting a traffic channel shows you more details about how people discovered your event. You can hide any channel from the graph by selecting the eye icon next to the channel.

This report uses "last touch" marketing. This means that the traffic channel represents the last place a user was before they visited your event page, placed an order, and bought a ticket. For example, if a user went to Eventbrite.com, searched for events, found your event, and bought a ticket, we count the search on Eventbrite.com as the final step that led to the purchase.

TRAFFIC CHANNEL	DESCRIPTION
Creator Event Links	Event links that you share to promote ticket sales
Event Link	An event URL that you copy and share to promote your event
Creator Tools	Features provided by Eventbrite that help you promote your event
Checkout on the Creator's Website	Activity on your event page from a website where you've placed an embedded checkout widget. Sales made through an embedded checkout widget are captured in this report, but page views are not.
Organizer Profile	Traffic from an event listed on your Organizer profile
Creator Collections	A page that lists specific events that you’ve selected to feature together in a Collection
Eventbrite Ads	An ad created by you that appears on Eventbrite's marketplace
Paid Social Ads	A Facebook or Instagram ad that is set up and launched by an organizer within Eventbrite
Social Integrations	Traffic to your event page from posts you made using Eventbrite’s 'Share on Social' tools
Email Tools and Integrations	An email that is sent by you through Eventbrite, or sent through an integration that uses Eventbrite's data
Organizer App	The Eventbrite Organizer app, which allows you to sell tickets and check in attendees at your event
Direct Traffic	Traffic from outside of Eventbrite
Direct Traffic	Ticket buyers who visit and purchase tickets through your event page directly, but whose source can't be traced
Eventbrite Marketplace	Eventbrite's website, app, and marketing efforts designed to reach ticket buyers
Automatic Eventbrite Notifications	Alerts sent to Eventbrite ticket buyers about upcoming or new events
Search	A ticket buyer who found your event by searching on Eventbrite's marketplace
Browse	A ticket buyer who found your event by browsing events on Eventbrite's marketplace
Shared by Eventbrite Users	A ticket buyer found your event through a link shared with them directly or on social media
Distribution to Eventbrite Partners	A built-in connection that automatically shares your events to Eventbrite's partner websites, like Bandsintown or Spotify
Eventbrite Promotions & Marketing	Eventbrite marketing an event to ticket buyers on your behalf