Add a Facebook Pixel to your event

• Check this first.
• Add your pixel to your Eventbrite event
• Confirm your pixel is firing
• Helpful links

Check this first.

☑️ You need your Facebook pixel ID. The pixel ID is usually 15-16 numbers long and viewable in your Facebook Business Manager. Learn how to create a Facebook tracking pixel.

☑️ Facebook requires verified domains for some functionality. However, you won’t be able to verify the domain of your Eventbrite event because Eventbrite is a third-party website. For more information, visit Facebook’s business Help Center.

Add your pixel to your Eventbrite event

1. Go to your event dashboard.

Go to Manage events in your account. Then select your event.

2. Go to “Tracking pixels” (under “Marketing”).

3. Click “Facebook pixel” and enter your Facebook pixel ID.

Choose between “This event” and “All events”.

• This event: This pixel will only be on your current event. It won’t be included if the event is copied.

• All events: This pixel is on all events on your account, even ones you create later.

4. Optional: Create additional events.

By default, your Facebook pixel fires the following standard actions:

• Pageview when people load your event listing

• Purchase when they complete their order

This means that your Facebook pixel will track when people visit your event and when they complete a purchase.

If you'd like to have different events fire or need to collect more information with your Facebook pixel:

1. Select Add standard event.

2. Choose when you want this event to fire.

3. Select the label for this event.

You have the following options for when to fire:

• Event listing: when attendees visit your event page

• Event register: when attendees view the order form

• Event order confirmation: when attendees complete a purchase

• Reserved seating pick a seat: when attendees choose a seat for a reserved seating event

The website action affects how your pixel appears in your data. For example, if you want your pixel to fire when someone gets to the order form, you might choose Event register and Website checkouts initiated.

5. Save your changes.

Confirm your pixel is firing

1. Install the Facebook Pixel Helper.

The Facebook pixel helper is a Google Chrome extension that shows you when a Facebook pixel fires. Click here to install the extension.

2. Test your pixel.

Visit your event page and check the extension. If you don’t see your pixel, make sure the pixel ID you entered is correct (with no spaces or extra characters).

If you see any error messages on your pixel, click on them to see more information.

TIP: Ignore any pixels that aren’t yours. Eventbrite uses tracking pixels as well, but they won’t interfere with your data.

Helpful links

Learn more at Facebook’s Help Center.

• Create a Custom Audience using events

• Check that your pixel is active

• Use the Facebook Pixel Helper

• Facebook Business Help Center