Webinar: Post Pandemic Digital Marketing in China 後疫情下的數碼營銷 – 中國

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Event description
The Webinar will share the changes in consumer behaviour, preferred platforms and formats in Mainland China during the Post-Pandemic Period.

About this event

Target Audience

This is designed for businesses with basic to intermediate knowledge about the Mainland market and planning to extend business to the Mainland.

Language: Cantonese and Putonghua (Spoken) Chinese (Written)


1. Changes in Consumer Behavior

  • Needs and demand of products
  • Spending pattern in online shops and physical stores
  • Case sharing: Double Eleven (雙十一) 2020

2. Hot Touchpoints and Formats

i). Livecast 直播銷售

  • What is the Livecast?
  • Relationship between Livecast and Short Video (短視頻)
  • The operation workflow
  • Introductions of Livecast Platforms (e.g Douyin 抖音, Xiaohongshu 小紅書)
  • Case sharing

ii). Marketing your eCommerce Platforms 電商

  • Trends of eCommerce
  • Marketing formats and e-commerce channels

iii). Key Opinion Leaders(KOL) 網紅

  • Relationship among KOL, livecast and e-commerce
  • Changing KOL work models(e.g. revenue sharing 帶貨、分成)
  • Operation and workflow of KOL
  • Platforms of KOL

Event details

Date: May 13, 2021

Time: 3:00pm - 4:30pm (70mins sharing, including 20-min Q&A)

Platform: Zoom

Language: Cantonese and Putonghua, with PPT presentation written in Chinese

Fee: Free

Quota: 50

**Company email address is required for event registration.

About the Organizer

Founded in 2002, NDN Group debut in Hong Kong and extended the footprint to Mainland China in 2007. With a branch office in Shanghai, NDN has solid experiences, knowledge and networks in bridging businessmen and marketers between Hong Kong and Mainland, with the aim to provide professional services and advice in extending and maintaining business in the Mainland.

About the Speaker

Louise Au, COO of NDN Group (HK) Limited

Relocated to Shanghai in 2007, Louise debuted her career in Mainland as the President of Digitas Greater China. She then joined Dentsu Aegis Network and set up her own communications companies. Louise is an active player in the mainland market with experiences in both global and local brands.

Tracy Moo, Director of NDN Group (Shanghai) Limited

Tracy joined NDN in 2010 and is the country head of NDN Shanghai now. Apart from leading the company, Tracy is familiar with both planning and executions in social media as well as other digital touchpoints.

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