When is the last time you've gotten any feedback from your customers?

Customers’ feedback provides valuable insights for business. It gives direction where companies should go, and helps them to make strategies on what they should do.

Getting valuable insights from customers also needs a strategy. The better the strategy, the better information will be gathered. The strategy needs to include a goal, time, method, approach, and many other aspects.

This webinar highlights the importance of building empathy with your user research. In the webinar, we will discuss some fundamentals of conducting user research in an agile manner. You will also learn from several case studies from the works undertaken by organizations in Australia and beyond about the impacts of collecting research and the consequences of not gathering this data properly.

Dr. Eunice Sari, Customer Experience Insight / UX Indonesia

Dr. Sari is a leading global expert on User Experience with more than 18 years of experience in industry and academia. She started the first UX company in Indonesia in 2002 (UX Indonesia) and another in Australia in 2019 (Customer Experience Insight ). Dr. Sari currently focuses on helping organizations and individuals in the Asia Pacific region accelerate digital transformation. She has been part of the earliest Product Design and Strategy expert mentors in the Google Accelerator Program since 2015, and has helped hundreds of startups and small businesses across the globe.

In addition to that, Dr. Sari has also been actively helping small businesses locally in Indonesia and Australia. Her passion is to grow awareness and understanding of the importance of User Experience (UX) to improve many industries, technology, social, and design areas. She has helped companies transform themselves to design better products and services that people love and have excellent business value. She believes that small businesses can achieve this when they receive appropriate direction.