As a critical first impression for your prospective audience, a website’s landing page (the first page to come up) is the digital face of your business. An excellently planned landing page can make the difference between engaging or frustrating your audience, with the potential to generate leads, drive sales and streamline overall customer experience. However, website redesign is often seen as time-consuming, overly technical and hard to quantify.

In this user experience workshop/seminar, PAD39 Creative Director and UXpert Nickey Khemchandani will be walking through both the technical and psychological processes of designing a logical, captivating landing page. This 1-hour session will see Nickey redesign a landing page in real time, talking us through simple and practical changes that help an audience understand exactly where they are and where they need to go. Incorporating elements of thought mapping, data analytics, and user experience techniques, this Watch Me Work is designed for any business looking to make the most of their digital platform.

Nickey is a Senior Partner at Pad39 and serves as the group’s Creative Director. He spent the majority of his childhood “tinkering with tech” and stepped straight into digital agencies at the age of 18. He began his career in the publishing sector from where he built out his abilities into user experience and full stack development.Nickey is now recognised as an expert in Asia for infusing technology and digital solutions into businesses across a range of industries as well as developing teams in large organisations to create sustainable and effective solutions themselves. Nickey has advised over 1000 companies. In 2015 Nickey was recognised as a Global Shaper by the World Economic Forum.