“UX Strategy” with Susan J Wolfe (UX Hong Kong 2023)

UX strategy is a blend of business strategy and UX design that fosters creating, developing, and deploying the right products and services to satisfy ‘users’ and the business alike.

It’s one thing to develop a strategy for doing ‘good’ UX, but it’s another thing to make it work.

Despite the best intentions, people are not going to buy into what’s proposed in the strategy unless it suits their needs and it’s convenient for them to do so. As we’ve seen time and time again, a UX strategy is only as good as its ability to be executed.

We invite you to join us in this “Make Meaningful Work Studio” so we can record, reflect on and action the practices and behavioral outcomes influencing UX Strategy.

Goals & Benefits

This session will help you think through the development of a strategy that works, given there are people who:

• Have other perspectives about how to approach the solution
• Are going to be impacted by what you propose
• Aren’t going to understand what you propose (and even if they understand, they’re not going to care)
• Have different deadlines, KPIs and priorities than you.

Ultimately, this session is about:

• Understanding the importance that holistic thinking plays in crafting and iterating on UX strategies
• Considering and crafting values that are meaningful to me, us and we

Practice Outcomes

This session will reinforce practices to:

• Actively listen to better understand stakeholders’ challenges
• Clearly communicate value in terms that resonate with various stakeholders
• Seek alignment on ways to achieve the intended goals of the strategy

Speaker

Susan J. Wolfe

Susan has been involved in the UX field for close to 40 years, dividing her time between San Francisco and Sydney. In that time, she has practiced UX design, run consultancies, mentored project teams, and introduced UX design practices and cultures into organisations around the globe. Susan also shares her expertise as a teacher and mentor, directly driving the career transitions into UX for well over 500 professionals to date.