Finding the right keywords is vital when you are planning for your Google paid search campaign and SEO.

But how to find out keywords relevant to your product or service? How do you beat the competition?

You are probably familiar with the Google Keyword Planner. But what are the best practices to succeed in today’s digital landscape?

Which are the other tools available to work on a keywords list that can give a strong foundation to your campaigns?

This 90 mins workshop will teach you how to build an effective, competitive and data-driven keywords list using Google Keyword Planner whether you will use it to improve the results of your search advertising campaigns or Search Engine Optimization (SEO) performance.

We will be discussing:

♢ An introduction to Google Search Ads (PPC)

♢ Exercise: Operating Google Keyword Planner

♢ Study your competition

♢ Case studies

♢ Career path, the trend of Search Engine Marketing (SEM) in Hong Kong

♢ Q&A

Join us on 10 Dec (Thursday) night!

Language: English

*Please bring a Laptop to enrich your learning experience.

Offline Location: 3/F, CoCoon, Citicorp Centre, 18 Whitfield Rd, Tin Hau,

Fortress Hill MTR: Exit A, ~5 mins walk, Tin Hau MTR: Exit A2, ~5 mins walk

About your instructor: