疫轉商機 The New Normal EP1: 數碼營銷新常態崛起 Thriving at The New Normal by Meology

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Mustard Seed

2/F, Emperor Group Centre

288 Hennessy Road, Wanchai

Hong Kong

Hong Kong

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疫轉商機 The New Normal EP1: 數碼營銷新常態崛起Thriving at The New Normal by Meology

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Mustard Seed共享工作空間推出一系列線上線下研討會「疫轉商機The New Normal」。六月至八月期間,我們邀請到不同行業的專家探討如何於疫情時代衍生的新常態下尋求商機,以及與大家分享其獨到的行業營銷策略。顛覆你的成功法則,讓你掌握致勝先機!

突如其來的疫情帶來不少改變及挑戰, 令「宅經濟」迅速升溫,而消費的「新常態」相信會持續,故此各品牌必須重整營銷戰略,才能保持競爭優勢。因此品牌必須迅速應對生活上的轉變,制定吸引大眾視綫的策略。現今消費者比起以往更常使用數碼科技,所以品牌必須於網絡平台和社交媒體積極與受眾交流,透過直播及社交媒體與顧客保持互動,從而提升推出新產品及服務,繼續為消費者創造價值。

面對新常態,我們應如何破舊立新,緊貼改變的步伐?「數碼營銷新常態崛起Thriving at The New Normal」研討會將會為你一一解答。


• 行業術語剖析 —數碼營銷、內容營銷、大數據、網絡紅人等

• 數碼業務轉型Do’s & Don’ts

• 如何利用數據分析達至可持續發展目標

• 數碼營銷案例分享及成敗分析


胡康濬 (Daniel Wu) 為得獎數碼營銷創意公司Meology的創辦人。Daniel 與其專業團隊一直以來為包括FMCG、汽車、酒店、化妝護膚品在內的各個不同領域的 AAA 客戶提供服務。他曾為國泰航空(Cathay Pacific)、永利度假村(Wynn Resorts)及凌志(Lexus HK)等品牌成功建立熱門話題專頁以及策劃推動多個大獲口碑的營銷宣傳活動。

Daniel 熱衷於與他人分享其數碼創意營銷的心得和經驗,並經常擔任各大機構和品牌的演講嘉賓,同時他也是香港浸會大學數碼營銷課程的兼職講師。

主題:數碼營銷新常態崛起Thriving at The New Normal


時間:18:30 -19:30

地點:灣仔軒尼詩道288號英皇集團中心2樓Mustard Seed



現場名額:20人(先到先得)**Mustard Seed更會送出免費茶飲兌換券予出席線下研討會的現場觀眾。**


Mustard Seed co-working space is hosting a series of seminars (online + offline) ‘The New Normal’ from June to August with several industry leaders invited to share insights on new business trends pivot in the age of the pandemic, and how they could be relevant for your business. Subvert your rules to success and let you master the first chance to win!

The all of a sudden epidemic has brought us changes and challenges, making the "stay-at-home economy" growing fast, and the "new normal" of consumption is believed to continue. Brands therefore must restructure their marketing strategies to maintain their competitiveness and unique edges. Brands must respond quickly to changes in the society or their market and develop strategies that appeal to the public. Digital technology is relied by consumers more often than ever before, brands must actively engage with their audiences through online platforms and social media, and continue to interact with their customers through live streaming and social media to promote the newly launched product or service in order to continuously create value for consumers.

In the face of the new normal, how should adapt a new mindset, and keep up with the pace of change? This seminar "Thriving at the new normal" will explain.


  • The Jargons – Digital marketing, content marketing, big data, KOLs, etc.?
  • Do’s & Don’ts for digital business transformation?
  • How to generate sustainable results with your data?
  • Case studies & key success/ failures

Speaker: Daniel Wu, Founder of Meology, an award-winning digital communications agency. Daniel and his team of 30 experienced professionals, serving AAA clients across various sectors and he has pioneered the development of numerous successful talk-of-the-town pages and campaigns including Cathay Pacific, Wynn Resorts, and Lexus HK.

His passion for speaking has paved the way to education as he now teaches a part-time undergraduate digital marketing course at Hong Kong Baptist University.

Theme: Thriving at The New Normal

Date: 24 June (Thursday)

Time: 18:30 -19:30

Location: Mustard Seed, 2/F, 288 Hennessy Road, Wanchai, Hong Kong

Format: Offline & Online*

(for those who would like to attend online seminar, please choose 'Webinar' in Tickets section. After registration, you may receive a website link for live webinar and a simple guide.)

Language: Cantonese

Onsite Quota: 20 pax (on first-come-first-served basis) **Mustard Seed will give out FREE bubble tea redemption vouchers to onsite audiences.**

Fee: Free of charge

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Mustard Seed

2/F, Emperor Group Centre

288 Hennessy Road, Wanchai

Hong Kong

Hong Kong

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Organiser Mustard Seed

Organiser of 疫轉商機 The New Normal EP1: 數碼營銷新常態崛起 Thriving at The New Normal by Meology

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