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The Google Analytics 360 Suite (Full day@25 July)

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Location

The Hub - deluxe coworking space

1F, Fortune Building,150-158 Lockhart Road

WanChai, Hong Kong

Hong Kong

Hong Kong

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Event description

Description

Training Content

Introduction to Google Analytics (A01)

An overview of the components of the Google Analytics platform

  • Analytics for beginners
  • An overview of strategy and the platform
  • Basic implementation & main reports walkthrough
  • Understand and use Google Analytics Data.

Introduction to Google Optimize (A02)

An overview of the components of the Google Optimise platform

  • Conduct Testing for beginners
  • An overview of strategy and the platform
  • Basic implementation & main reports walkthrough
  • Understand and use Google Optimize.


Introduction to Google Data Studio (A03)

An overview of the components of the Google Data Studio platform

  • Develop meaning Dashboard
  • An overview of data connection and the platform
  • Basic implementation & main function walkthrough
  • Understand and use Google Data Studio.


You may be also interested in

The Google Analytics 360 Suite (Full day@01 Aug)
Google Analytics Pro Series - Fundamental
Google AdWords Fundamental - Paid Search Marketing


Who Should Attend?

  • Digital Managers, Marketing Managers, etc.
  • Marketing Team
  • Data and Campaign Analytics Team
  • Executives, Business Owner
  • Someone interesed in Google products


Time and Date

A. 25th July 2017 @The Hub, Wai Chai Exit A1 (Selected) OR

B. 1st Aug 2017 @4Cats, Tai Koo Exit A1

*Two days are the SAME training, plz choose either one.

10:00am-05:00pm (7 hours with a lunch break)


What Will You Learn?

Companies spend a lot of money on marketing, but it’s difficult to understand which dollars are working and which dollars aren’t. The Google Analytics 360 Suite helps you find the answer by understanding the practice of data-driven marketing.

Turn the beginner into professional data analyst

This training equips the beginners with all-rounded knowledge base of Google Analytics, Google Optimise and Google Data Studio.

Understand the meaning of data

If you want to tell more compelling stories to your clients and colleague with using data, the training will let you know where to find data, how to visualise it and when to apply it.

Acquire the first experience with Google Analytics

The training exclusively uses walkthrough screencasts in a live Google Analytics account by which you can learn and follow along step-by-step.



What Can You Expect?

After the training, you will understand the powerful functionality of the Google Analytics 360 Suite; for instance, you will know when, how and where the key audience comes from. Besides, you will gain a strong understanding of the interrelationship among the products. You will easily take uses of Google Analytics, Google Optimise and Google Data Studio for data analytics and business decision making.


Course Format

The course will be run in the form of dynamic lecture teaching in Cantonese with materials in English.

Location

25th July 2017 1F Fortune Building, 150-158 Lockhart Road, Wan Chai OR

1st Aug 2017 Unit 1101, 11/F, Eastern Centre, 1065 King's Road, Quarry Bay


Course Price per person

Admission (Single Class) $1500

Group Admission (Single Class) $1350

Admission (Single Class) + 1 session of other Google Courses $2300


*Group Admission: at least 3 buys

**Recommendation: If there are 3 buys for Google Analytics 360 Suite and ONE session of other Google courses together, Group Admission (Single Class) for 2 courses separately would be preferable.
(e.g.: Group Admission (Single Class)@ 3 buys- Google Analytics 360 Suite + Google Adwords Fundamental: ($1350+$850)x3= $6,600)



Quota

20 persons


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Trainer Profile

Traininer-Kenneth-Kwok

Kenneth Kwok

  • Over 18 years of digital experience
  • Professional trainer background: 1) Founder of Hong Kong Web Analytics Wednesday, 2) Founding Chairman of Hong Kong Digital Analytics Association and 3) Google Academy Trainer and Lecture in Consumer Insight at Hong Kong Baptist University
  • Managing director of Beehive Strategy (Digital strategy consulting agency) since 2010
  • The first authorized Google Analytics Certified Partner in Hong Kong for Beehive Strategy since 2015.
  • Solid experience in data analytics that maximise the return on investment for many companies globally.
  • Spent most of the career with IBM managing ibm.com as well as consulting services that leverage his strong blend of design, development and management skills for IBM's clients globally.
  • Developed the career from web designer to digital strategist.
  • Master Degree holder of Management majoring in Marketing with Macquarie University in Sydney Australia.


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Why Choose Beehive Academic?

  • Deliver by official Google Analytics Certified Partner.
  • Provide professional training for clients since 2010.
  • Interact face-to-face with our Certified Instructor.
  • Learn how to leverage the newest product features.

Contact Us

www.facebook.com/beehiveacademic (Inbox at Facebook)


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Date and Time

Location

The Hub - deluxe coworking space

1F, Fortune Building,150-158 Lockhart Road

WanChai, Hong Kong

Hong Kong

Hong Kong

View Map

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