- Are you a Product Brand owner/creator and wonder how the trend of IoT (Internet of Things) will affect your business?

- Are you an Industrial Designer wondering how UX can open up new career opportunities for you?

- Are you also curious as Hong Kong Tech entrepreneurs how you could position yourself amidst the rise of the China market?

This talk will answer the future trends in Industrial Design and New Product Innovation and how User Experience and Design Thinking/Innovation approaches that can help transform your business and career.

*Seminar Presented in Cantonese. Admission Free

Outline
Traditional product development looks at feature lists and competitors’ products where development teams also work in silos. User Experience cuts across all silo-ed activities focused on the end user experience and requires inter-disciplinary collaboration. User Experience is not just about user interface and websites, it’s the outcome of a methodological process called User-Centric Innovation / Design Thinking to new product innovation that can help you clearly identify product-market fit based on user needs as well as rapid prototype and test with users to validate those needs before market launch.

Understanding the emerging market needs and cultural differences in China can also help companies position and take advantage of Hong Kong's advantages. Positioned accurately, Hong Kong design-led entrepreneurs can lead the way as Hong Kong is at the centre of the new world economic region which has already migrated to Asia, amongst half of the world's population.

Speaker Biography
Elaine Ann, Founder/Director of Kaizor Innovation has 15 years of experience helping Western companies understand the China market for new product innovation strategies. Her clients include companies such as Google, Airbnb, Siemens, HP, Motorola, BMW, etc. Elaine is also on the Advisory Committee of Hong Kong PolyU School of Design and IVE and has taught undergrad, Masters and recently Executive Masters in Innovation Leadership to designers, entrepreneurs and CEOs alike.
She is also an alumni of Carnegie Mellon University (USA) BFA, MDES; Stanford Executive Education Design Thinking Bootcamp and Cheung Kong Business School EMBA. Elaine is also a Design Thinking/User Experience mentor of several Startup accelerators/incubators: Cyberport Expert Network, New World Development's Eureka Nova, Lane Crawford Joyce Group's The Cage, Swire's Blue Print and CoCoon.