Social Media Marketing
Social Media Marketing
Wed, Oct 5, 2022 12:00 PM EDT (-04:00)
Free
Actions Panel
Short Video Marketing on Social Media for Brands
Short-form video is the most engaging type of content today. It becomes an indispensable part of Brand Marketing Strategy.
When and where
Date and time
Location
Online
Refund Policy
About this event
Medium of the webinar: Cantonese
Speakers:
1. Dr. Royce Yuen, JP | Professor of Practice & CEO, MaLogic
Topic: Telling your brand story in digital age
2. Ms. Kitty Lun | Head of Creative Shop, Meta
Topic: Instagram Academy
3. Dr. Flora Gu | Associate Professor and Associate Head, Department of Management and Marketing, Faculty of Business, Hong Kong Polytechnic University
Topic: Influencer Marketing Effectiveness
4. Mr. Bernie Wong | Founder of Social Stand Limited & Committee of AIM
Topic: How Brands could leverage short video for social media marketing
- * Doctoral Research Result Sharing: "A New Way to Win Customers on Social Media:An Examination of Storytelling Factors of Brands’ Tiktok & Instagram Short Videos" by Bernie Wong