Short Video Marketing on Social Media for Brands
Date and time
Location
Online event
Refund policy
Short-form video is the most engaging type of content today. It becomes an indispensable part of Brand Marketing Strategy.
About this event
Medium of the webinar: Cantonese
Speakers:
1. Dr. Royce Yuen, JP | Professor of Practice & CEO, MaLogic
Topic: Telling your brand story in digital age
2. Ms. Kitty Lun | Head of Creative Shop, Meta
Topic: Instagram Academy
3. Dr. Flora Gu | Associate Professor and Associate Head, Department of Management and Marketing, Faculty of Business, Hong Kong Polytechnic University
Topic: Influencer Marketing Effectiveness
4. Mr. Bernie Wong | Founder of Social Stand Limited & Committee of AIM
Topic: How Brands could leverage short video for social media marketing
- * Doctoral Research Result Sharing: "A New Way to Win Customers on Social Media:An Examination of Storytelling Factors of Brands’ Tiktok & Instagram Short Videos" by Bernie Wong
