HK$100
Short Video Marketing on Social Media for Brands

Short Video Marketing on Social Media for Brands

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HK$100

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Online event

Event description
Short-form video is the most engaging type of content today. It becomes an indispensable part of Brand Marketing Strategy.

About this event

Medium of the webinar: Cantonese

Speakers:

1. Dr. Royce Yuen, JP | Professor of Practice & CEO, MaLogic

Topic: Telling your brand story in digital age

2. Ms. Kitty Lun | Head of Creative Shop, Meta

Topic: Instagram Academy

3. Dr. Flora Gu | Associate Professor and Associate Head, Department of Management and Marketing, Faculty of Business, Hong Kong Polytechnic University

Topic: Influencer Marketing Effectiveness

4. Mr. Bernie Wong | Founder of Social Stand Limited & Committee of AIM

Topic: How Brands could leverage short video for social media marketing

  • * Doctoral Research Result Sharing: "A New Way to Win Customers on Social Media:An Examination of Storytelling Factors of Brands’ Tiktok & Instagram Short Videos" by Bernie Wong

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