搜尋引擎優化 Search Engine Optimization 簡稱 SEO。很多人自己動手或找人做SEO優化，往往投入資源時間而沒有成果。主要理由是新手以為SEO就是做啥做哪，例如：最常見只是在標題和內容中加入關鍵字 以為了事。SEO 除了需要系統性方法，更多時候是要觀察你自己網頁排名結果，分析排在自己前面的對手，再通過針對性行動爭取更高搜尋排名。SEO 排名其實很像打擂台。要有效進行這個步驟就需要懂得使用分析工具，理解搜尋引擎技術細節，掌握關鍵概念以進行邏輯推理 ……這些都要實戰經驗累積而不是紙上談兵式廢話。
Search Engine Optimization - abbreviation is SEO. Many people who choose to implement SEO themselves or outsource the work to 3rd parties, found their investment turned out to yield very low ROI. One common reason is SEO novices think SEO is simply about adding keywords in title, content, meta description, meta keyword and that is done! In fact, SEO not only requires a systematic approach, but is more on the continuous observation on your Search Engine Result Page (SERP) ranking, analyze those competitors that are ranking above your pages, then apply specific SEO techniques to target to rank above your competitors. SEO ranking is very much like fighting in a boxing competition. In order to effectively apply such SEO procedures you will need to master some analyzing tools, understand the technical aspect of SEO, master crucial SEO concepts … accumulate your experience instead of focusing on on-paper nonsense.
"Advanced SEO Course" is a serious consolidation of our past several year experience on SEO, targeting to owners of SMB and marketing professionals. The course starts from exploration of key SEO concepts, matches with real examples, comes with practical instructions and brief introduction of free and powerful SEO tools. In result, attendances will be well equipped with the necessarily SEO skills. This course will be conducted by WaiTing Li in Cantonese.
上課形式: 4小時 (廣東話)。6人的小組形式，讓學員可以多發問，學員如有需要可自備手提電腦。