Are you running banner campaigns without getting results or new clients?
Are you planning to start your first banner advertising campaign but you are concerned about wasting money?
Have you heard about the GDN (Google Display Network) but you don't know what it is and how it can potentially help to grow your business online?

If the answer to one of these questions is yes then you should attend this event. Banner advertising is still the most preferred channel for online advertising in Hong Kong (Source: Statista). If you want to obtain more than simple awareness out of your display campaigns, come to this workshop and learn how to maximise the leads and ROI generated through this channel.

In this workshop you will learn about:

- The online advertising landscape in Hong Kong
- The Google Display Network (GDN)
- Advanced Remarketing Tecniques in the GDN
- Google Dynamic Remarketing Ads
- YouTube Click-Per-Action Ads
- Remarketing with Facebook Ads
- The right Audiences and Placements For Your Facebook Ads
- Facebook Dynamic Ads

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Who should attend:

- Entrepreneurs which want to advertise their business with banner ads and get great conversions/sales results.
- Digital Marketers who need tips on how to set-up or improve the performance of their display campaigns.
- Start-ups which are launching innovative products and want to increase their brand awareness for a reasonable cost.

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Agenda

7:30pm - 7:45pm Sign-in

7:45pm - 7:50pm Welcome remarks

7:50pm - 8:30pm Content

8:30pm - 9:0pm Q&A + Networking

Language: English

Venue: Ooosh Coworking @ Fortress Hill (Click HERE for directions)

Ticket:
Ooosh Members - Free
Non-Ooosh Members - $50HKD

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About the speaker:

Francesco has more than 12 years of working experience in IT and Online Business. He has worked in IBM, Google and other companies, leading the incubator-oriented enterprises to develop market strategies to promote corporate proﬁts. Francesco can be fairly deﬁned a digital marketing guru, he has 7 years of experience in SEM/ SEO/Online Advertising and Sales with Google.

During this period he has managed the online reputation for major brands like Mitsubishi, Ferrari, Louis Vuitton, P&G and set up sales teams for Google in diﬀerent geographies (Italy, US and the Philippines). Francesco has had the opportunity to work with major digital agencies such as Universal Mc Cann, Ogilvy and Mindshare.

Francesco is Google Ads/Analytics certiﬁed and Facebook Blueprint Certiﬁed. In addition to that, he also attended the IBM international sales school in 2006 and completed the Stanford University Project Management Online Education Program in 2011.

Francesco has lived in Asia-Paciﬁc for 6 years and is currently based in Hong-Kong. In 2017 has co-founded the digital agency Digital Nomads Hong Kong which has become oﬃcial Google Partner.

Performing Banner Advertising Campaigns in Google And Facebook