Welcome to the Parent Engagement Strategies Conference!
If every child is going to succeed, it is paramount that we all work together as one! Working together, we can divide the tasks and multiply the success. Top community engagement practitioners from around Asia will offer presentations and lead workshops demonstrating evidence-based research practices and strategies that will result in increased parent and community engagement.
We are constantly challenged to identify the most effective means of communication with parents, as well as when to communicate and how much to communicate. What we often forget, is that there are several other colleagues in our school that are querying the same dilemma. When our school does communicate with parents, what we may also not understand is that several other concerned parties may be competing for their attention and action as well.
In this workshop we will explore the difference between schools that communicate with parents well and schools that don’t, and draw on experience from the corporate and political worlds for examples of best practice. Attendees will understand and consider why the clarity and consistency of messaging is important and how to leverage their communications with parents to enlist them as advocates of change; galvanizing community spirit and promoting meaningful school advancement.
Facilitators will demonstrate to participants how to make communications more clear, concise and effective. Participants will gain the confidence and knowledge to influence the development of school-wide communications policies that will identify and instruct how to appropriately use all communication channels with parents. Finally, participants will also be introduced to practical tools and ways in which a school's health can be measured by parent perceptions and what can be done with that information.
Alex Gibbs – Alex has consulted for and worked at numerous international schools in Hong Kong over the past 12 years. In 2014 he started Agenda Consulting, creating a specialised consultancy service which provides educational institutions with creative communications, marketing and fundraising initiatives and development programs. With a background in corporate public relations, Alex believes planned, effective communications strategies are the key to unlocking additional revenue streams for schools. Through individual and corporate fundraising, he has raised over US$20m for international schools in recent years. Alex has been a regular speaker and trainer at conferences and workshops throughout Australasia for over a decade.
Tony Pfeiffer – Tony established the Macquarie Marketing Group in 1996 and MMG Education in 2005. Today, MMG Education is recognised as the leading service provider to schools in stakeholder satisfaction, engagement, benchmarking and enrolment practices. Tony understands the challenges that face school Governors and Principals, having served on the Council of The Scots College, Sydney, for 9 years. During his time on the Scots Council, Tony initiated, designed and oversaw the implementation of three comprehensive satisfaction stakeholder surveys. Tony has over 30 year’s senior executive level experience in marketing and general management in leading global corporations.
Peter Sutton – Peter founded Kai Ming Consulting in 2010 with a belief that social media could be used for social good across institutions; a philosophy that is not only refreshing but one that has proven extremely effective in his work to open communication channels, celebrate success and reinvigorate digital brands in Australia and across Southeast Asia. With his background as an international educator, Peter uses his experience in change management, learning, leadership and project management to work with clients. His pragmatic nature and thorough approach provides organisations with the highest possible opportunity to incorporate using social media strategies that build online community.
Belenda Ryan – Belinda has over 20 years’ experience working in Europe, Asia and the Middle East managing set-up and change management operations in the fields of healthcare and educational development. Belenda understands the importance and impact of excellent communications and relationship management in day-to-day school operations and fundraising initiatives. Prior to joining Agenda Consulting, Belenda worked as Development Director at Kellett School and set up their Annual Fund programme.
To learn more about this event or to register with ACAMIS please visit the link below: