TRAINING DESCRIPTION

Through real life examples and case studies this training will help you master the Chinese e-commerce market.

Market Insights

• Who are the Chinese internet users and online buyers?

• Focus on the mobile market in China

• Market size / growth

• Why do Chinese consumers buy online?

Marketplaces and e-Tailers

• Importance of e-marketplaces in China’s e-commerce scene

• Focus on Tmall & JD / niche players

• Shoppers acquisition on e-marketplaces

• Costs and team necessary to set up and run

Cross-border e-commerce

• What and why Chinese shoppers buy on cross-border e-commerce with a focus on main players

• Why and how brands can leverage cross-border e-commerce

• Review of the different logistics options

• Cross-border tax – New scheme and positive List

Stand-alone e-commerce website

• The localisation of an e-commerce website for China

• Hosting a website in China Digital landscape & Baidu

• Baidu and Baidu marketing

• Basics of Baidu SEO

Video

• Livestreaming / short videos and e-commerce Social marketing and social e-commerce

• Social marketing insights / Why social marketing is a must for e-commerce in China

• Weibo is not dead! How can a brand use Weibo?

• WeChat features / accounts / ecosystem

KEY LEARNINGS

• Local Chinese e-commerce market

• Best e-commerce practices in China

• The Chinese digital ecosystem

THE TRAINER - Cyril Drouin, PUBLICIS COMMUNICASTION Shanghai

Cyril Drouin is the Chief e-Commerce Officer for Greater China at Publicis Communications. He is based in the Shanghai office and runs the Publicis Commerce practice in China. Cyril has more than 10 years’ e-commerce and digital experience in China. Local and international companies have come to rely on his e-commerce and digital marketing expertise to successfully optimise or create their digital and e-commerce presence in China. Cyril is a regular, wellrespected speaker and trainer at various digital and e-commerce conferences. He hosts high-level training sessions about the Chinese e-commerce ecosystem in China and around the world.

Master’s degree in IT & mathematics. He is native in French and fluent in English, and also has a good command of Chinese, so his trainings are attended by trainees from all walks of life in Chinese business.