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Marketing Insight: Travel Industry for the Instagram Generation

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4F Beverley House,

93-107 Lockhart Road

Wan Chai

Hong Kong

Hong Kong

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We are now in an era where the majority of brand conversations happen on social media, with companies focused on attracting the eyes (and wallets) of the 'Instagram Generation' - a group that often values experiences over things.

The Travel Industry has been hugely impacted by the rise of social media - with the constant stream of content produced by influencers, travelers and brands being a core driver behind shifting travel trends.

As the other marquee event in our Travel Month, Garage Academy is honoured to invite HK Express, Hong Kong’s only low-cost carrier which brought true competition to the Hong Kong market and surrounding region; and ANYDOKO, a leading travel video studio dedicated to the visual experience of travel, to share their distinctive insight of building their business around this Instagram Generation.

What to expect?

An inspiring and interactive talk about how HK Express was able to find a comfortable spot in the marketdeveloping tailor-made products for the new generation; and the secret of high quality of video content creation shared by ANYDOKO.

Who should attend?

  • If you would like to know more about the characteristics of the Instagram Generation and how to target this market.
  • If you plan to build your business for the young generation
  • If you are a content creator/influencer

About our speakers

Eric Thain - General Manager, HK Express

Eric oversees all aspects of brand, marketing, digital, social media & corporate reputation at HK Express. As the modern chief marketer, he shapes the HK Express’s public profile, manages complexity, and building new capabilities. He also takes the lead of step-up efforts across the whole organisation in this accelerating pace of change in response to evolving consumer behaviors, with a wide range of potential new priorities.


Vikash Autar - Creative Director, ANYDOKO

Vikash is the Creative Director and one of the founders of ANYDOKO and ANYDOKO Creative Studios. Born and raised in the Netherlands he finished his degree in film production in Sydney.

Vikash has been responsible as a film director and creative director for many of ANYDOKO’s most iconic original series and commercial productions. He has spent extensive time creating content in China, Hong Kong and Japan and has been responsible for award-winning campaigns for clients such as Malaysia Airlines, Qantas, Cathay Pacific and Hong Kong Tourism Board.


About Garage Academy

Garage Academy is Garage Society’s knowledge-sharing platform with a mission to nurture the leaders of the new generation workforce through a wide curation of classes, workshops and community events rooted in innovation and emerging technologies.

Join our digital community Garage Commons now to connect with fellow entrepreneurial minds, build your personal & professional skill set, and innovate & grow your business!



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Date and Time

Location

4F Beverley House,

93-107 Lockhart Road

Wan Chai

Hong Kong

Hong Kong

View Map

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