Lean Startup Essentials
Launching a new startup or an initiative within a large corporation has always been a bit of a game chance. You write a business plan, pitch it to investors, assemble a team, introduce a product, and finally start selling as much as you can. Somewhere in this sequence of events, things will probably fall through.
Research by Harvard Business School’s Shikhar Ghosh shows: 75% of all startups fail. On a more corporate level, a study by KPMG reported that a staggering 86% of projects didn’t nearly add as much value as expected.
The Lean Startup methodology advocates experimentation over elaborate planning, customer feedback over intuition, data over opinion, and iterative design over traditional 'big bang' design and development up front. Today, startups, large companies, and everything between are embracing concepts such as 'minimum viable product’, rapid prototyping, and iterative development to radically improve the likelihood of success (or failure) within the shortest possible time.
• You will get an overview of the lean startup methodology supported by real-world case studies and short activities
• You will learn what a hypothesis is and how to formulate one
• You will learn what a vanity metric is and how to track real progress
This course is intended for startup founders, team members (this includes corporate startups and new ventures), project managers, product managers, product owners, designers, developers and marketers.
In essence, everyone who deals with a high degree of uncertainty in their jobs can benefit from the introduced principles and techniques.
None really. However, some of the techniques require may be new and require an open mind. Please bring a pen and a notepad.
Michael Chik spent time working with large enterprises, such as JP Morgan and Cathay Pacific, start-ups and charities. Originally from Austria, he started freelancing as a web designer when he was 14 and has been in the tech industry for over 20 years.
He has advised numerous early (and some not-so-early)-stage startups and helped large behemoth companies change their mindset from traditional waterfall to Lean and Agile thinking. With a background in coaching, he strongly believes in the human aspect of technology. Besides all things Lean and Agile, he is also passionate about change management and building sustainable communities.
He recently started his own one-man consultancy Ars Agilis