K- Media Marketing Masterclass
Don't’ Miss this Exclusive One-Time Event!
Date and time
Location
The State University of New York- SUNY, Korea
The State University of New York- SUNY, Korea Yeonsu-gu, Incheon 21569 Korea, Republic ofAgenda
Session 1: The world of K-media Marketing
Session 2:The Insights and Inner Workings of K-Media
Session 3: The Power of Good Story
Session 4: Multi Media Creativity Ideation
Session 5: What Makes Your Scene Pop
Session 6: VFX and AI Effective Application in Marketing
Session 7: Short Movie Award Storyboard
Session 8: Place Media Management
Session 9: Global PR & Media Management
Session 10: Innovative Business Marketing
Session 11: Busan Shooting Location Visit
Session 12: Location Filming with Technical Assistant
About this event
- 8 hours 30 minutes
From K-pop sensations to blockbuster hits, this masterclass dives into the strategies fuelling Korea’s global success in film and media industry, they ignite your creativity and expand your horizons. Don't miss out on this inspiring opportunity to learn, laugh, and leap into the dynamic realm of Korean media marketing! Dive into the full 4 days (28.8-1.9.24) action packed workshop in South Korea to uncover the secrets of Korea global marketing success and a taste behind-the-scenes magic at actual production ground.
Why Attend?
· Expert Insights: Learn directly from innovative marketing experts, seasoned professionals who have successfully marketed blockbuster films, hit TV shows, and chart-topping music.
· Korean Creativity Unleashed: Discover how Korean media blends innovation, storytelling, and technology to captivate global audiences.
· Hands-On Experience: Get your hands dirty! Participate in small-scale ground shooting and experience the finishing process first-hand, guided by industry experts. This interactive approach ensures you grasp story marketing concepts effectively.
· Networking Opportunities: Connect with fellow marketers, exchange ideas, and build lasting relationships.
Who Should Attend?
· Marketing Mavericks: If you have a marketing background and a hunger for knowledge, this masterclass is tailor-made for you.
· Purpose-Driven Professionals: Whether you’re a brand strategist, content creator, or social media guru, our masterclass will empower you.
· Passionate About Media: If you’re fascinated by the magic of movies, music, and digital content, this is your opportunity to find out K-media secrets.
· No filming skills needed, but willing to participate in activities to build understanding of Korean success factors.
What you will learn
· An exploration of the dynamic of media market in Asia, where innovative and creativity converge to captivate global audiences.
· Gain a comprehensive understanding of K-media production and marketing strategy that propel their work to international acclaim.
· Deep dive into the creation of a world class storyboard and learn how latest technology including AI play a role in the media world.
· Explore the story structure process of K-media on real location sculpting.
· Receive personalized coaching from hit movie producer, award winning screenwriter, technical specialist, marketing innovators.
· Journey to the heart of global brands like Gentle Monsters, SM Entertainment, gaining invaluable insights of their pathways to success.
· Tech-savvy assistants will be on hand to support participants in producing a short film, allowing you to unleash your creativity with a modest budget and achieve a polished finish.
· Network with specialists and immerse yourself in the vibrant K-media culture, uncovering the intangible factors that contribute to the success of K-media..
Frequently asked questions
5 days 4 nights package including 4-star (Korea standard) hotels with breakfast. 29 & 30 Aug tea break and working lunch at SUNY. 31 Aug & 1 Sep in Busan for final session and reception.
Award winner producer of “Train to Busan”, Director of CJ entertainment -Korea largest Entertainment company, Korea Screen writing award winner, technical expert, marketing agency and business prof. will be demonstrating how they reach out to global market in an interactive dialogue setting.
In this Masterclass, you'll discover how Koreans navigate the global market by immersing yourself in their working style and gaining experience of how things operate here. You'll also have the opportunity to expand your network within the media industry and receive a cert. issued by SUNY Korea.
This season, we're bringing together award-winning professionals from Korea who have a track record of success to share their secrets for entering the global market. Don't miss out on this exclusive Masterclass, as we won't be hosting another one like it anytime soon.
Airfare, airport transfers for arrival and departure, and some meals are not included in this package. Participants come from different countries, and the majority prefer free time before and after class, as well as during small group activities.
In South Korea at Songdo SUNY University, Seoul and in Busan for a deep dive in location filming and ceremony at BIFF premise.
After registration on Eventbrite, please keep the ticket number as key reference. Payment instructions will be given. Upon receipt of full payment is the application considered confirmed. Please note the payment schedule to avoid extra charge by organiser.
Twin Sharing: Special rate U$2580/pax (Full payment before 27 June’24);U$2880/pax (Full payment by 15 Jul’24); U$3280/pax (after 15 Jul'24). Single occupancy additional U$450/pax.
Pay through bank transfer: BENEFICIARY: Red Line Limited Account Nr: 848 408811 838 (USD) Bank details: HSBC Hong Kong Address:1 Queen’s Road Central, Hong Kong SWIFT: HSBCHKHHHKH Upon receiving your payment screenshot, we will send you a confirmation letter and official receipt.
Possible Refund : 80% before 5 June; 30% before 5 Jul; On 5 Jul and after - No refund; Transfer possible, no children allowed; KTX tickets charge applies. Refund bank charge will be absorbed by recipient.
This class is in English. Most of the masters speak good English. Mandarin translation may be offered for large Mandarin-speaking groups.
As the initiator of the masterclass, supported by Korean partners, Red Line Ltd is dedicated to uniting media professionals for collaborative endeavors & resource sharing. Our aim is to create a vibrant community within the media landscape, drawing from diverse backgrounds & thriving with creativity