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Is Digital Delivering?
Tue 25 April 2017, 09:00 – 13:00 HKT
Three of the top five advertisers in the world are asking for digital to change. Despite its ascent to become the dominant medium in most large media markets, we often continue to take an experimental approach to digital; not holding it to the same standards of transparency or accountability that we would other media.
The proliferation of audience reach and impact metrics has made digital not only the most measured medium, but also the least understood. Experimentation needs to continue, but advertisers are calling for greater accountability. 2017 will be the year that we as an industry re-think the way brands evaluate, use and invest in digital.
Join us on the morning of April 25th for new insights on digital’s coming of age as a medium. Our invited speakers represent the breadth of the digital marketing ecosystem from leading brand marketers, through to publishers and consumer insight experts. They will talk about the opportunities and challenges represented by a new a breed of digital consumer, what brands can do to maximize conversion with digital and how the right measurement tools and metrics can drive ROI.