Is Blogging Dead?

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The unprecedented growth of social networking via mobile devices in recent years has completely shifted practices in influencer marketing, generating sensationalist headlines like: "Is Blogging Dead?" While the blogging landscape has altered significantly, as more and more users are opting to engage with 'microblogging', whether we have to put traditional blogging to rest is yet to be determined. 
 In fact, we're going straight to the source for answers. Come join us for Garage Academy's panel talk to gain insight into the world of blogging, where we'll speaking to some of Hong Kong’s most prominent bloggers in food, travel and lifestyle for their opinions on the topic, and their take on blogging present and future. We'll also be asking questions including: How do bloggers cope in the market today? Is there a future for blogging? And how can blogging continue to benefit businesses? 
 
<H3>PANELISTS</H3>
Rachel Read
<A HREF="https://rachttlg.com/" TARGET="_blank" DATA-MSYS-CLICKTRACK="0" REL="nofollow noopener noreferrer">Rachel Read</A> is a Hong-Kong based freelance writer, editor and blogger with over a decade’s editorial experience; she has contributed to the likes of South China Morning Post, Lane Crawford, Hong Kong Tatler, Jetstar Asia, BBC Nottingham, Lifestyle Asia, Harper’s Bazaar Ukraine and many more. Formerly the Editor of Sassy Hong Kong and the Music & Style Editor of Maximum Pop, she co-founded writing and editing agency Editors’ Ink (<A HREF="http://www.editorsinkhk.com" TARGET="_blank" DATA-MSYS-CLICKTRACK="0" REL="nofollow noopener noreferrer">www.editorsinkhk.com</A>) in 2014 alongside fellow writer and blogger Kate Farr. 
Rachel started her lifestyle blog Through The Looking Glass (<A HREF="http://www.rachttlg.com" TARGET="_blank" DATA-MSYS-CLICKTRACK="0" REL="nofollow noopener noreferrer">www.rachttlg.com</A>) in 2010 after noticing a lack of in-depth English-language beauty blogs in Hong Kong; it has since received over 1.5 million page views. She regularly works with brands like Christian Louboutin, MAC Cosmetics, The Peninsula and Landmark Mandarin Oriental Hong Kong to produce her detailed blog reviews.
 
Kate Farr
<A HREF="https://accidentaltaitai.com/" TARGET="_blank" DATA-MSYS-CLICKTRACK="0" REL="nofollow noopener noreferrer">Kate Farr</A> is a British-born, Hong Kong-adopted writer, editor and blogger who has written for some of Hong Kong’s best-known print and online media titles, including Hong Kong Tatler Dining, Expat Living, Liv Magazine, Home Journal, Expat Parent and many more. Formerly the Editor of Sassy Mama Hong Kong, Kate co-founded writing and editing agency Editors’ Ink (<A HREF="http://www.editorsinkhk.com/" TARGET="_blank" DATA-MSYS-CLICKTRACK="0" REL="nofollow noopener noreferrer">www.editorsinkhk.com</A>) in 2014 alongside fellow writer and blogger <A HREF="http://www.rachttlg.com" TARGET="_blank" DATA-MSYS-CLICKTRACK="0" REL="nofollow noopener noreferrer">Rachel Read.</A>
Kate also blogs about parenting, food, travel and other fun stuff in her guise as the Accidental Tai-Tai (<A HREF="http://www.accidentaltaitai.com/" TARGET="_blank" DATA-MSYS-CLICKTRACK="0" REL="nofollow noopener noreferrer">www.accidentaltaitai.com</A>). She has collaborated with brands such as Cathay Pacific, Air France, Le Meridien Hotels and Dyson on targeted family-focused content. 
<H3> </H3>
Nicola Burke
<A HREF="http://www.jetlagandmayhem.com/" TARGET="_blank" DATA-MSYS-CLICKTRACK="0" REL="nofollow noopener noreferrer">Nicola Burke</A> is the founder and writer of award winning family travel blog Jetlag & Mayhem.  The blog's aim is to cover the good, bad and the ugly of all things family travel. It features travel tips, interviews, trip and product reviews and Nicola's general musings on traveling with young kids.  In addition to the blog, Nicola contributes travel features for publications including Playtimes, Expat Parent and the Lonely Planet.  
 
Carmen Chung
<A HREF="http://www.lifestylelookbook.com/" TARGET="_blank" DATA-MSYS-CLICKTRACK="0" REL="nofollow noopener noreferrer">Carmen Chung</A> is one half of the lifestyle + travel blog Lifestyle Lookbook, teaming up with her best friend Amanda (based in Singapore). Lawyers by day and bloggers by night, the girls are jetsetters with a passion for discovering new and inspiring ways to escape the corporate world. In her spare time, Carmen enjoys drinking red wine and pole dancing - usually at the same time. Follow her and Amanda's adventures on Instagram and Facebook.
 
<H3>MODERATOR</H3>
James Bernardo
James is the Programme Director at Garage Society, a collaborative entrepreneurial community in Hong Kong & SEA. He focuses on building events and training for the HK startup community as part of the Garage Academy platform.

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Is Blogging Dead?

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