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Introduction to Intellectual Property: Trademarks

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Garage Society Central

9F

33 Des Voeux Road Central

Central, Hong Kong Island

Hong Kong

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Trademarks make it easy for customers to find your business, and are critical assets for your brand. If protected properly, trademarks can be a powerful tool to communicate and confirm a brand's message, and continually attract returning business. Without proper trademark protection, the prominence of a business to the consumer may be diminished.

Join Garage Academy for the second workshop in our two-part series on intellectual property with Edwin Siew, UK Chartered Patent Attorney of Lecto IP, to gain a basic understanding of trademarks.

This workshop will include a discussion on how to select a good trademark, and cover different types of intellectual property, including copyright, trademarks, and designs, their purpose, registrability, as well as their use.


Part 1 of this series is on Thursday 25th January - Introduction to Intellectual Property: Patents



About the Speaker

Edwin Siew is a UK Chartered Patent Attorney and a Registered Singapore Attorney, who specialises in intellectual property services, particularly patent, design and trademark registrations. He operates mainly in Hong Kong now but has practised in Singapore and Hong Kong for over 13 years. Edwin holds an MSc. from UMIST in Analytical Science and Instrumentation, and worked as a laboratory analyst and software engineer before training to be a patent attorney. The following is a non-exhaustive list of technical fields of inventions which Edwin has handled: mechanical inventions and gadgets of all sorts, electrical inventions including telecommunications devices such as antennae, chemical and material science inventions, food science products, information technology inventions such as electronic payment systems.

Hong Kong has seen a growing demand for intellectual property services in the last ten years but most companies had focused largely on quantity. However, it appears that patentees are now more mature in their expectations; there is a subtle but certain change to focus on patent quality in the last few years. Edwin meets this demand with notable experience in filing and prosecuting patent applications in Hong Kong, Singapore, PCT, USA, the PRC and many other less common countries, such as the Middle Eastern countries (GCC), South American such as Chile, Indochinese countries such as Laos. More specifically, Edwin specialises in drafting patent specifications to meet EP, UK (and Hong Kong), USA and PRC requirements. Edwin is also capable of supporting patent litigation by offering infringement opinion, and advises on legal issues relating to patents, such as inventorship, ownership and licensing rights etc.

About Lecto IP
Lecto IP specialises in intellectual property services, particularly patents, designs and trademarks applications.
Generally, Hong Kong has few patent attorneys who are qualified by professional examination to advise on invention specification drafting and patent application. This is because Hong Kong does not have any officially appointed body of such professionals.

Lecto IP meets the growing demand for professional intellectual property services with notable experience in prosecuting patent applications in Hong Kong, PCT, USA, the PRC and many other less common countries, such as the Middle Eastern, South American Indochinese ones. Our patent attorneys are qualified in overseas jurisdictions such as the United Kingdom and the United States.




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Garage Society Central

9F

33 Des Voeux Road Central

Central, Hong Kong Island

Hong Kong

View Map

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