Data is fundamental to a successful marketing strategy. IAB Hong Kong’s Data 360 course addresses systems and techniques for the collection, processing, activation and management of data for the purposes of audience targeting, campaign measurement, advertiser insights, and publisher monetisation. The marketing data class also provides education on legal policies and business considerations for the use of consumer data in advertising.

The Data 360 curriculum is adapted from the IAB U.S.A. syllabus and localised with case studies, legal matters and regulations by a core working group of legal advisors from PwC and data product experts from industry organisations.