This workshop is focused around the current state of social media marketing as it sits heading into 2021. It involves a discussion and collaboration around social media strategy and design. With a strong intention on providing clarity on the metrics that businesses should focus on when developing a social media strategy for net business impact, this workshop will cover strategies incorporating industry best practice to increase brand engagement, internal resource allocation, risk management. campaign build, messenger strategy, lead generation and funnel build strategy and social to EDM campaign methodology. It will provide insight into current engagement trends on each platform, and how to evolve with the massive changes we are experiencing in the marketing and technology landscape today.

- What is the critical marketing formula for successful social media campaigns in 2021

- Explore the fundamental changes occurring on Facebook/Instagram/Linkedin and understand how to adapt

- What are the most important performance metrics to accurately measure and determine value for businesses in the long term

- What are the current industry benchmarks for social media best practice?

- How to tackle B2B vs B2C marketing strategy on social

*This event will be held at The Executive Centre's One Bligh Centre (Level 26, One Bligh St, Sydney NSW) or online as we livestream on location. Please ensure to choose the correct ticket type to receive important information and online access.*

Sophia Choi, Attention Experts

Sophia is Strategic Partnerships Manager of Attention Experts, the most five-star rated Social Media Agency on Facebook and named third on Yahoo! Finance's Top Ten Australian Marketing Agencies to watch in 2020. Working closely with the Growth Director and leadership team, Sophia manages the development and management of strategic relationships with business leaders and industry associations nation-wide as a representative of the Attention Experts brand. Sophia is a prolific networker and martech geek who likes to keep her finger on the pulse of the latest social media marketing trends and strategies combining creativity with data.

Who is Attention Experts?

Attention Experts are specialist growth experts, a known leader in the industry with a reputation for a unique data-lead approach to social media marketing and strategy. Combining the latest digital tools and capabilities of the world's biggest social media platforms, Attention Experts retains a track record of delivering consistent results for over 500 clients in both the B2B and B2C sectors across 20 different industry verticals in Australia, New Zealand, South East Asia and the UK.

Specialising in strategic growth, best-practice policy design, consulting and community management, the end product delivered is exponential business growth through social media campaigns designed to drive brand value and accumulate databases of customer engagement. Attention Experts is at the forefront of the social media marketing industry, having achieved this through exceptional customer service, transparency, specialist expertise, and unparalleled campaign implementation.

Attention Experts is the most 5-star rated social media agency on Facebook in Australia and is a recognised Facebook Preferred Partner. Named number 3 on Yahoo! Finance's list of top 10 Australian Marketing Agencies to watch out for in 2021, Attention Experts are proud to be the official partners of Tourism Accommodation Australia, The Australian British Chamber of Commerce, Sydney Hills Business Chamber, the Australian Marketing Institute, Women With Altitude Network and more.