HK$53

How to Figure Out Your Video Marketing Strategy

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Garage Society Sheung Wan

19F

299 Queen's Road Central

Sheung Wan, Hong Kong Island

Hong Kong

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No Refunds

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Need a video marketing strategy but don’t know how to get started? This workshop is for you. Content expert and Managing Director of APV, Angela Cheung, will help you figure out your video marketing strategy whether you’re a multinational brand or a small business with limited resources.

Join Garage Academy and APV for this workshop to learn
  • A simple yet effective framework to get you started
  • Using data and online tools to find your tribe
  • How to figure out the correct 1) Format 2) Duration
  • How to create videos that engage with your target audience
  • How to optimize your content to increase views
  • How to repurpose your video into multiple formats on different channels to gain maximum ROI
  • The right and wrong way to make the most of your team when it comes to video
  • Lots of relevant and replicable case studies

This will be a great chance to ask a ton of questions and receive practical advice on what works for your specific business.


ABOUT THE COACH
Angela Cheung is Managing Director at APV, one of Asia's most established creative agencies. Her role encompasses video direction, scriptwriting, digital video strategy, video marketing and branding for clients such as Morgan Stanley, Cathay Pacific, Alibaba, FedEx, BBC, SAP, Prudential, Manulife, FWD, Mediacorp and more. She also gives speeches and conducts workshops on presentation skills, creativity, video production, content strategy, SEO and digital marketing, management and how to be an awesome employee/freelancer.

Angela was formerly Regional Director of Broadcast Marketing at Hong Kong Disneyland. She set up this new department to broaden Hong Kong Disneyland's appeal to young adults and families throughout Asia through the use of original content. Her key projects increased opinion and interest in the theme park by 12% within a year of launch, and significantly raised regard for Disney's core brand equities.

Prior to that, she worked as Regional Director of Production at Walt Disney Television Asia Pacific where she was responsible for Disney’s original content and production strategy in the region. This was Walt Disney Television's biggest growth period in Asia with the launch of 11 Disney channels.

Angela was also Head of Production for Fremantle Asia which produces format television from gameshows (The Price Is Right, Family Feud, The Pyramid Game) to dramas (Baywatch) and general entertainment programs (cooking programs, talent shows).



Feedback from previous attendees of Angela’s workshops:

“Her talks regularly graded among the most favorite of the audience, with a depth of wisdom and practical insights.” - Sebastian Marshall, Founder of GiveGetWin

"If you ever have the opportunity to work with Angela, take it!" - Taylor Pearson, author of The End Of Jobs

"Practical, interactive, to the point" - Assel, student at the Lee Kuan Yew School of Public Policy, National University of Singapore

“You learn so much practical stuff!” - Sher B, Writer and TV Producer

“Not only fun, educational, Angela motivates how you can overcome your fears [sic] over the process” - Travis, Digital Marketer
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Date and Time

Location

Garage Society Sheung Wan

19F

299 Queen's Road Central

Sheung Wan, Hong Kong Island

Hong Kong

View Map

Refund Policy

No Refunds

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