How to Create Valuable Social Media Content
Event Information
Description
The most important, and often most difficult task for social media teams is creating content of value. Producing content which holds meaning for your audience is what keeps them energised, engaged and emotionally connected with your brand, but how can you tell if your content is connecting with those you want to attract?
Having worked with global brands such as the NBA, Starbucks and Kellogg's, Digital Marketing Expert Ernest Fung of FU&G will be breaking down the key features of what makes content ‘valuable’. Ernest will be answering questions including:
- How can we gauge if our content is successful?
- How do we use content to attract our target audience?
- How should we create content that people can't help but want to talk about?
From attracting (and sustaining) the right audience, to using data to determine what is and isn't working, this seminar from a leading industry expert will help you ensure that your social media strategy is working as it should be - efficiently and effectively!
This seminar is designed for brands and marketers who:
- are creating original content and posting 3x+/week
- have utilised multimedia content
- are struggling with engagement levels
Event Outline:
About the Speaker: Ernest Fung - Digital Marketing Expert, FU&G
Having held positions both in agencies and in-house, Ernest’s has worked with some of the biggest advertisers and consumer brands in the world - including the NBA, Starbucks, Mars Inc, Kellogg’s and FedEx. With a focus on social media, he has worked on accounts reaching 1.2B+ social connections. Ernest has recently launched his own consultancy to help companies understand the digital landscape and achieve an ROI on their digital/social investments.
About PAD39 Digital
PAD39 is a dedicated digital studio founded by IMIT Advisory, specializing in innovative digital marketing, development and training. PAD39 goes beyond other digital service providers by producing incredible products whilst equipping organizations with the online strategy and technical “know-how” to optimize their digital potential. Through our professional training, platform development, and marketing management, PAD39 provides the necessary tools and expertise for your business to thrive in a digital age.
