How to Build a Marketing Strategy to Get More Business

• Do you struggle to increase the visibility of your company through (digital) marketing efforts?
• Do you manage multiple marketing campaigns but still struggle to make your brand stand out?
• Do you wonder whether there is a better way to do it?

Many small business owners and solopreneurs acknowledge the importance of advertising, but don’t know how to leverage the opportunities it provides. It’s common for businesses to try their hand at different digital marketing tools only to face up with a disillusionment when the efforts don’t bring the desired outcomes. In the end, a lot give up altogether and decide it’s not fit for their business.

If you find yourself in a similar situation, it’s a perfect time to re-evaluate your Digital Marketing strategy and look at it with new eyes. To make first steps in re-defining your Marketing Strategy, join this workshop with theDesk member Bart Burggraaf.

What to expect

It’s a hands-on workshop that involves 20 minutes sharing session on what makes a marketing strategy work, 30 minutes of on-the-spot consultation and 20 min for an in-depth case study. Bart and his agency mainly work with mid- to enterprise-level companies, so there isn’t a major commercial aspect to this workshop, rather it is a way to share knowledge.

 What will be the takeaways?

• Key areas to look at while re-defining your marketing strategy
• An opportunity to share your challenges and get professional feedback.
• An opportunity to learn from other’s challenges.
• An opportunity to go through a case and see how Bart’s recommendations work in practice.

Workshop Rundown

• 8:30 am - 8:50 am: What makes a marketing program that works?
• 8:50 am-9:10 am: On-the-spot consultations from Bart.
• 9:10 am - 9:30 am: In-depth case study.

About the speaker

This workshop is led by Bart Burggraaf, a partner at MediaGroup, the international marketing agency. In the agency, he mostly works on client strategy, new business and staffing. In addition, he runs the Hong Kong office and handles Asia specific business. Before his time at MediaGroup, he managed global marketing at Citibank’s Margin FX business and worked on online marketing for Saxo Bank in Copenhagen. Bart has lived in 7 countries over the years but is originally Dutch.