How PMP and CBAP Master Consumer Journey Analysis for Process Excellence

In today’s rapidly evolving digital landscape, understanding the consumer journey is key to building agile, data-driven organizations. But success requires more than just insights—it demands structured project leadership and sharp business analysis.

Join us for an engaging webinar, “Driving Digital Transformation: How PMP and CBAP Professionals Master Consumer Journey Analysis for Process Excellence,” where our expert – Dr J Chui will explore how Project Management Professionals (PMP) and Certified Business Analysis Professionals (CBAP) can collaborate to transform customer insights into business outcomes.

🔍 What you’ll learn:

• How PMP and CBAP frameworks complement each other in digital transformation
• Techniques to analyze and optimize the consumer journey
• Real-world strategies to turn insights into measurable business outcomes
• Why these certifications are critical for future-ready organizations

👥 Who should attend: Project Managers, Business Analysts, Digital Strategists, Transformation Leaders

Event Details

Date: 19 Nov 2025 (Wed)
Time: 12:30pm – 1:45pm
Language: Cantonese with English slides
Medium: Zoom
Speaker: Dr. Joe Chui, DBA, MBA, MIS, BBA

• Former President in International Institute of Business Analysis (IIBA)
• Over 20 years of work experience in Global Project Management & Business Analysis, Digital Transformation, Business Management, Consulting, and Training & Development in global markets including America, Canada, EMEA and APAC
• Held various roles in MNC & consulting firm such as Managing Director, Global Head of CRM Solutions, Regional Head of Retail Technology, Head of Digital Transformation, Group IT Director, Head of Retail & Marketing, Head of Ecommerce & Marketing etc
• A Thought Leader in Project Management & Business Analysis with special expertise in project methodology design, requirement elicitation techniques, stakeholder management and agile implementation
• Certified CBAP®, PMP®, Professional Scrum Master®, Agile Product Owner & Product Manger®, Certified Design Thinking Professional®, ITIL® Certified Positive Psychology Instructor
• Trained up thousands of business executives, functional managers, project management professionals and consultants in MNC & leading consulting firms across industries e.g. Head of PMO, Project Director, Project Manager, Business Analyst Manager, Business Analyst, System Analyst, CIO, CTO, Head of IT , CEO, COO, CFO, Accounting & Finance, Banking, Marketing, HR, Operations, Merchandising & Supply Chain professionals etc
• Adjunct Faculty in universities for Design Thinking for Innovation, Business Strategy and other management courses

Register Now: https://www.kornerstone.com/form/?form_id=8770