Accounting is the backbone of all businesses, big and small. It allows business owners to keep track of their finances and business performance, and conduct analysis and financial forecasting to plan ahead. When businesses digitise the accounting process, it becomes even more powerful. They are able to streamline processes and increase visibility for greater rein over the business. Join Xero’s Small Business Evangelist, Polly Liu, as she gives you practical advice on what immediate and long-term benefits digitising the accounting process can bring. Walk out of this session knowing your small businesses can punch above it's weight and compete on an even playing field against much larger players through:

* Increase access to working capital

* Reduce manual and routine work

* Shorten the payments cycle

* Reaping insights from data analytics

Practical advice on ways digitising the accounting process will transform your entire business including

• Increase access to working capital
• Reduce manual and routine work
• Shorten the payments cycle
• Reaping insights from data analytics
• Complementary app ecosystem that can be tailored for each business

Think digital to accelerate business growth and punch above your weight. It’s normal for a business to feel anxious when taking the leap into digital, cloud-based systems. Business owners may be concerned about migration challenges causing downtime as well as data security. The key takeaway is for small businesses to walk out of this session with all these assumptions proven wrong and understanding what the next steps should be in order for them to start using cloud accounting for their small business or startup.

Polly Liu, knows the Hong Kong tech start-up scene like the back of her hand. In conjunction with her background in accounting and finance, she is your go-to expert in helping small and medium businesses grow and thrive.