HK$1,059.90 – HK$2,649.75

Google Analytics 數據分析培訓課程

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Location

4 Cats, Unit 1101, 11/F,

Eastern Centre, 1065 King's Road

Quarry Bay, Hong Kong

Hong Kong

Hong Kong

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Event description

Description

The Google Analytics Pro Series

For everyone who learns the practical way to collect data-driven customer insights from basic to deep.

DATE:

Session 1: July 3, 2018 (19:00-22:00)

Session 2: July 10, 2018 (19:00-22:00)

Session 3: July 17, 2018 (19:00-22:00)

DURATION:

3 hours per session

Training content

Google Analytics - Fundamental (B01)

Date: July 3, 2018 Time:19:00-22:00

  • Analytics for beginners
  • An overview of strategy and the platform
  • Basic implementation & main reports walkthrough
  • Understand and use Google Analytics Data.

Google Analytics - Intermediate (B02)

Date: July 10, 2018 Time: 19:00-22:00

  • Analytics for intermediate users and marketers
  • Advanced configurations in Google Analytics
  • Segmentation, attribution models & custom reporting
  • Useful ways to customise your analytics data

Google Analytics - Advance (B03)

Date: July 17, 2018 Time: 19:00-22:00

  • Analytics for developers and experts
  • Configure Google Analytics to fit your needs
  • Tracking implementation with Google Tag Manager
  • Understand tracking code for various scenarios

PRICE:

1) HKD 1,000 - Google Analytics Pro Series (B01 or B02 or B03)

2) HKD 1,600 - Google Analytics Pro Series (B01 and B02, or B02 and B03)

3) HKD 2,500 - Google Analytics Pro Series (B01, B02 and B03)


Who Should Attend?

Digital Managers, Marketing Managers Marketing Team, Data and Campaign Analytics Team Executives, Entrepreneur, Online shop owner


Why should you learn?

Using data for business decision is strong and pervasive. When websites and social media platforms have generated huge amounts of data. Which is useful? Through this series of training, you will know a better way to track, analyze and explain the data that you will use on a day-to-day base with Google Analytics.


Make data work for your marketing campaign and business

Do not worry when there are tons of data in front of you. This training will give you the solid concepts on how to transform them into meaningful visualisations subject to your business goals. No matter you are a marketer, designer, business owner, executive or management, a data-driven mindset will strengthen your sense in decision making.


Become an expert of business planning

Nowadays, the knowledge of Google Analytics is a prerequisite for many digital roles. It is a chance for you to enhance your data sense and practical experience in data analytics from basic to advanced level. The training focuses on providing planning, strategies and supports rather than theory. The data transferable and reporting skills can be applied to your workplace, career and own business directly.


Expand your network

You will discover the magic of data and develop the skills with peers. Data could be a common language between your working partners and you.


What can you expect?

After the training, you will be able to navigate the Google Analytics user interface and gain insights into historical traffic and campaign performance. By acquiring an advanced understanding of Google Analytics, you will have learned how to configure Google Analytics and unlock insights for your specific needs and business goals. You will be confident in analyzing website & mobile apps performance, review and interpret data to benefit your business.


How does the training run?

Quota: 30 persons per sessions

Course format: Dynamic lectures taken in 3 hours per session

Language: Cantonese & English


Trainer Profile

Kenneth Kwok

  • Over 18 years of digital experience
  • Professional trainer background:1) Founder of Hong Kong Web Analytics Wednesday, 2) Founding Chairman of Hong Kong Digital Analytics Association and 3) Google Academy Trainer and Lecture in Consumer Insight at Hong Kong Baptist University
  • Managing director of Beehive Strategy (Digital strategy consulting agency) since 2010
  • The first authorized Google Analytics Certified Partner in Hong Kong for Beehive Strategy since 2015.
  • Solid experience in data analytics that maximise the return on investment for many companies globally.
  • Spent most managing ibm.com as well as consulting services that leverage his strong blend of design, development and management skills for IBM's clients globally.
  • Developed the career from web designer to digital strategist.
  • Master Degree holder of Management majoring in Marketing with Macquarie University in Sydney Australia.


Why choose Beehive Academic?

  • Deliver by official Google Analytics Certified Partner,
  • Provides professional training for clients since 2010.
  • Interact face-to-face with our Certified Instructor.
  • Learn how to leverage the newest product features.
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Date and Time

Location

4 Cats, Unit 1101, 11/F,

Eastern Centre, 1065 King's Road

Quarry Bay, Hong Kong

Hong Kong

Hong Kong

View Map

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