Training Content

Google Analytics - Intermediate (B02)

• Analytics for intermediate users and marketers
• Advanced configurations in Google Analytics
• Segmentation, attribution models & custom reporting
• Useful ways to customise your analytics data

You may be also interested in

Google AdWords Fundamental - Paid Search Marketing

Google Analytics Pro Series - Fundamental (3 Aug)

Google Analytics Pro Series - Advance (10 Aug)

Who Should Attend?

• Digital Managers, Marketing Managers, etc.
• Marketing Team
• Data and Campaign Analytics Team
• Executives, Business Owner
• Someone interesed in Google Analytics

Time, Location and Date

8th Aug 2017

18:30-21:30 (3 hours)

4 Cats, Unit 1101, 11/F, Eastern Centre, 1065 King's Road, Quarry Bay (Tai Koo Station Exit A1)

What will you learn?

Using data for business decision is strong and pervasive. When websites and social media platforms have generated huge amounts of data. Which is useful? Through this series of training, you will know a better way to track, analyze and explain the data that you will use on a day-to-day base with Google Analytics.

Make data work for your marketing campaign and business

Do not worry when there are tons of data in front of you. This training will let you know well how to customize your data and turn it in to useful indicators for you business goals.

Train an expert

It is a chance for you to enhance your data sense and practical experience in data analytics from basic to intermediate level while the knowledge of Google Analytics is a prerequisite for many digital roles thesedays.

Customize your story with using data

The goal of the training is to turn you into a powerful market data source finder and analyst who is able to consolidate the website data and make the best business decision.

What can you expect?

After the training, you will not only learn how to unlock insights for the customized needs of your business and clients, but also understand how to configure Google Analytics. Therefore, you can address the specific segments and make business decisions confidently.

Course Format

The course will be run in the form of dynamic lecture teaching in Cantonese with materials in English.

Course Price per person

Admission (Single Class) $1000

Group Admission (Single Class) $850

Admission for Full Google Analytics (Fundamental, Intermediate and Advance) $2500

*Group Admission: at least 3 buys

Payment Method

1. Paypal (Click "Ticket" on this page)

2. Pay to Bank account and send bank slip to the inbox of our facebook page. (Waive the handling fee by Paypal)
Hang Seng Bank Limited, Account Name : Beehive Strategy, Account Number : 787-133016-883

Quota

20 persons

Contact Us

www.facebook.com/beehiveacademic (Inbox at Facebook)

--------------------

Trainer Profile

Kenneth Kwok

• Over 18 years of digital experience
• Professional trainer background: 1) Founder of Hong Kong Web Analytics Wednesday, 2) Founding Chairman of Hong Kong Digital Analytics Association and 3) Google Academy Trainer and Lecture in Consumer Insight at Hong Kong Baptist University
• Managing director of Beehive Strategy (Digital strategy consulting agency) since 2010
• The first authorized Google Analytics Certified Partner in Hong Kong for Beehive Strategy since 2015.
• Solid experience in data analytics that maximise the return on investment for many companies globally.
• Spent most of the career with IBM managing ibm.com as well as consulting services that leverage his strong blend of design, development and management skills for IBM's clients globally.
• Developed the career from web designer to digital strategist.
• Master Degree holder of Management majoring in Marketing with Macquarie University in Sydney Australia.

————

Why Choose Beehive Academic?

• Deliver by official Google Analytics Certified Partner.
• Provide professional training for clients since 2010.
• Interact face-to-face with our Certified Instructor.
• Learn how to leverage the newest product features.

Contact Us

www.facebook.com/beehiveacademic (Inbox at Facebook)

Location