HK$879 – HK$1,032.75

Google AdWords Fundamental - Paid Search Marketing

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The Hub - deluxe coworking space

1F, Fortune Building,150-158 Lockhart Road

WanChai, Hong Kong

Hong Kong

Hong Kong

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Event description

Description

Training Content

OVERVIEWS

  • The trend of SEM
  • “Why” SEM
  • Strategic planning for PPC
  • KPIs setup

KEYWORDS PLANNING

  • Keywords research
  • Budget planning

CAMPAIGN SETUP

  • Search and display network campaign setup
  • Device, location and language targeting
  • Ad scheduling
  • Ad extension
  • Best practice of Ad-text copy writing

LANDING PAGE

  • The relevance of Landing page
  • Recommended Landing page design with the highest Advertising efficiency
  • The trustworthy of the website

BIDDING AND OPTIMIZATION STRATEGY

  • Keywords match type
  • Quality score and Ad rank
  • Best practice of bidding

PERFORMANCE EVALUATION

  • Campaign evaluation in metrics (e.g., clicks, impressions, CTR, conversions, etc)
  • Conversion tracking setup
  • Google analytics integration


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Who Should Attend?

  • Digital Managers, Marketing Managers, etc.
  • Marketing Team
  • Data and Campaign Analytics Team
  • Executives, Business Owner
  • Someone interesed in Google Adwords


Time, Location and Date

A. 26th July 2017 (Cancelled) OR

B. 8th Aug 2017

*Two days are the SAME training, plz choose either one.


The Hub,1F Fortune Building, 150-158 Lockhart Road, Wan Chai (Wai Chai Station Exit A1)


18:30-21:30 (3 hours)


What Will You Learn?

How do you spend your dollars in Advertising? In the last three months, about $0.70 out of every dollar spent on online advertising went to either Google or Facebook. How to maximize the results with little effort by using Google AdWords?


Show up your business on Google search pages

Creating brand awareness and generating leads or sales with Google AdWords, your business will be displayed in paid seach results of Google.


Minimize the Ad Budget

The training will teach you how to optimize your paid search campaign and achieve the best practice.


Become a professional data analyst in Advertising

By integrating the marketing results with Google Analytics, you will get a big picture of your paid seach campaign and thereby make it perfect.


What Can You Expect?

After the training, you will understand how to setup a paid search campaign with using Google AdWords and how to rearch the best practice. You can expect a better marketing result after you pick up the technique and ad strategies for Google AdWords.


Course Format

The course will be run in the form of dynamic lecture teaching in Cantonese with materials in English.



Course Price per person

Admission (Single Class) $1000

Group Admission (Single Class) $850

*Group Admission: at least 2 buys


Quota

20 persons per session


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Trainer Profile

River Ho

River Ho

  • He is a marketing professional with over 20 years of experience in the digital practice particularly.

  • His areas of expertise include SEM, SEO, Analytics, Paid Advertising and Email Marketing.

  • He founded NMC Interactive which is an award-winning digital marketing specialist agency since 2009.

  • He is not only a founder of a digital marketing agency, but also a pioneer of SEO/SEM in Hong Kong HK4A Digital Commitee Member.

  • He is a mentor of YBHK (Youth Business HK of HKFYG) as well.

  • He started his career in business operations and management.

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Why Choose Beehive Academic?

  • Deliver by official Google Analytics Certified Partner.
  • Provide professional training for clients since 2010.
  • Interact face-to-face with our Certified Instructor.
  • Learn how to leverage the newest product features.


Contact Us

www.facebook.com/beehiveacademic (Inbox at Facebook)


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Date and Time

Location

The Hub - deluxe coworking space

1F, Fortune Building,150-158 Lockhart Road

WanChai, Hong Kong

Hong Kong

Hong Kong

View Map

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