HK$879 – HK$1,032.75

Google AdWords Fundamental - Paid Search Marketing

Event Information

Share this event

Date and Time



The Hub - deluxe coworking space

1F, Fortune Building,150-158 Lockhart Road

WanChai, Hong Kong

Hong Kong

Hong Kong

View Map

Friends Who Are Going
Event description


Training Content


  • The trend of SEM
  • “Why” SEM
  • Strategic planning for PPC
  • KPIs setup


  • Keywords research
  • Budget planning


  • Search and display network campaign setup
  • Device, location and language targeting
  • Ad scheduling
  • Ad extension
  • Best practice of Ad-text copy writing


  • The relevance of Landing page
  • Recommended Landing page design with the highest Advertising efficiency
  • The trustworthy of the website


  • Keywords match type
  • Quality score and Ad rank
  • Best practice of bidding


  • Campaign evaluation in metrics (e.g., clicks, impressions, CTR, conversions, etc)
  • Conversion tracking setup
  • Google analytics integration

You may be also interested in

The Google Analytics 360 Suite (Full day@01 Aug)
Google Analytics Pro Series - Fundamental

Who Should Attend?

  • Digital Managers, Marketing Managers, etc.
  • Marketing Team
  • Data and Campaign Analytics Team
  • Executives, Business Owner
  • Someone interesed in Google Adwords

Time, Location and Date

A. 26th July 2017 (Cancelled) OR

B. 8th Aug 2017

*Two days are the SAME training, plz choose either one.

The Hub,1F Fortune Building, 150-158 Lockhart Road, Wan Chai (Wai Chai Station Exit A1)

18:30-21:30 (3 hours)

What Will You Learn?

How do you spend your dollars in Advertising? In the last three months, about $0.70 out of every dollar spent on online advertising went to either Google or Facebook. How to maximize the results with little effort by using Google AdWords?

Show up your business on Google search pages

Creating brand awareness and generating leads or sales with Google AdWords, your business will be displayed in paid seach results of Google.

Minimize the Ad Budget

The training will teach you how to optimize your paid search campaign and achieve the best practice.

Become a professional data analyst in Advertising

By integrating the marketing results with Google Analytics, you will get a big picture of your paid seach campaign and thereby make it perfect.

What Can You Expect?

After the training, you will understand how to setup a paid search campaign with using Google AdWords and how to rearch the best practice. You can expect a better marketing result after you pick up the technique and ad strategies for Google AdWords.

Course Format

The course will be run in the form of dynamic lecture teaching in Cantonese with materials in English.

Course Price per person

Admission (Single Class) $1000

Group Admission (Single Class) $850

*Group Admission: at least 2 buys


20 persons per session


Trainer Profile

River Ho

River Ho

  • He is a marketing professional with over 20 years of experience in the digital practice particularly.

  • His areas of expertise include SEM, SEO, Analytics, Paid Advertising and Email Marketing.

  • He founded NMC Interactive which is an award-winning digital marketing specialist agency since 2009.

  • He is not only a founder of a digital marketing agency, but also a pioneer of SEO/SEM in Hong Kong HK4A Digital Commitee Member.

  • He is a mentor of YBHK (Youth Business HK of HKFYG) as well.

  • He started his career in business operations and management.


Why Choose Beehive Academic?

  • Deliver by official Google Analytics Certified Partner.
  • Provide professional training for clients since 2010.
  • Interact face-to-face with our Certified Instructor.
  • Learn how to leverage the newest product features.

Contact Us (Inbox at Facebook)


Share with friends

Date and Time


The Hub - deluxe coworking space

1F, Fortune Building,150-158 Lockhart Road

WanChai, Hong Kong

Hong Kong

Hong Kong

View Map

Save This Event

Event Saved