From Mass Production to Scale Customisation: Challenges and Opportunities for Hong Kong Industrial Design Professionals
量產客制化：香港工業設計專業的挑戰與機遇

Pavilion (Display Gallery) | 展館（展示廊）

Booth 展位 #3E-A20

Date 日期 | 6-8 December 2018
Opening Hours 開放時間 | 09:30 - 19:00 (Closes early at 17:00 on 8 December 2018 展覽將提前於2018年12月8日下午5時結束)
Venue 地點 | Hall 3DE, Hong Kong Convention and Exhibition Centre 1 Expo Drive, Wan Chai, Hong Kong 香港灣仔博覽道1號香港會議展覽中心展覽廳3DE
Language 語言 | Cantonese 粵語

Guided Tours 導賞團

Daily guided tours are open to visitors for advanced booking. Professional tour guides on-site are ready to walk you through the journey of scale customisation and relevant industrial movements worldwide. Several companies with different degrees of scale customisation and Industry 4.0 technologies incorporated in their production processes are featured ,offering a more interactive visitor experience for better understanding of the whole project.

展覽館每日均設導賞團，開放予參觀者提前預約。屆時現場會有專業的導賞員準備就粹，隨時帶你完成這趟量產客 制化以及全球相關工業運動的旅程。是次展覽將焦點特別放在幾間在生產過程中以不同程度融入量產客制化與工業 4.0技術的公司，旨在提供更互動的訪客體驗，以便他們更全面理解整個項目。

Dissemination Seminars 推廣研討會 #1 Furniture Customisation and New Technologies 傢俱客制化與新技術

Date 日期 | 06.12.2018 (Thu 四)
Time 時間 | 12:00 - 12:45 (45 min 分鐘)
Speaker 講者 | Gary Lui 呂紹雄 - Founder & CEO, S&C Furniture Company Limited | 方圓傢俱有限公司創辦人兼行政總裁

Content 內容
- How is customisation incorporated into mass furniture production? 如何將客制化納入大量傢俱生產？
- What are furnitures for Hong Kong nano flats, and how are the design challenges addressed? 香港納米單位有哪些類型的傢俱，又如何解決設計上的挑戰？
- How to balance between contextual functioning and experiential luxury in designs? 如何平衡設計中的場合功能和奢華體驗？
- How do digital technologies accelerate the future of furniture customisation? 數碼科技如何加速客制化傢俱的未來？

Dissemination Seminars 推廣研討會 #2 The Missing Puzzle of Scale Customisation 量產客制化尚欠的關鍵拼圖

Date 日期 | 07.12.2018 (Fri 五)
Time 時間 | 12:00 - 12:45 (45 min 分鐘)
Speaker 講者 | Ball Cheung 張耀輝 - Design Manager, Team Green® | 綠團設計經理
Moderator 主持人 | Fai Leung 梁振輝 - Vice President, Industrial Designers Society of Hong Kong | 香港工業設計師協會副主席

Content 內容
- What are the successful drivers in the business transformation, from OEM to OBM? 業務從OEM轉型到OBM的成功驅動因素是什麼？
- How was diversification and customisation applied into design, both as strategies and products, by leveraging existing production capabilities? 如何利用現有的生產能力，將多樣化和客制化應用於策略及產品層面的設計上？
- What are the roles and values of industrial designers in evolving the business? 工業設計師在發展業務方面有何價值及擔當什麼角色？

Dissemination Seminars 推廣研討會 #3 The Ideal Industry 4.0 Factory 理想的「工業4.0」廠房

Date 日期 | 07.12.2018 (Fri 五)
Time 時間 | 14:00 - 14:45 (45 min 分鐘)
Speaker 講者 | Jennifer Tsui 徐詠琳 - Founder, The Darts Factory | 飛鏢工房創辦人

Content 內容
- What are the impacts of Industry 4.0 to manufacturing business? 工業4.0對製造業有何影響？
- How will business excels by merging new technologies with industrial management? 企業如果透過結合嶄新科技與工業管理突圍而出？
- What are the barriers, as industrial designers, in approaching the idealism? And how to overcome the challenges? 作為工業設計師，在追求理想主義時會遇到哪些障礙？又如何克服挑戰？

Dissemination Seminars 推廣研討會 #4 When Traditional Paper Art Meets Scale Customisation 當傳統紙藝遇上客制生產

Date 日期 | 08.12.2018 (Sat 六)
Time 時間 | 12:00 - 12:45 (45 min 分鐘)
Speaker 講者 | Joe Wong 黃文瀚 - Co-founder & Creative Director, Takon Product Development Ltd. | 德翰產品開發有限公司共同創辦人及創意總監
Moderator 主持人 | Frederico Li 李景丰 - Co-founder, TALK Research and Innovation Management Company | 拓途研究及創新管理公司共同創辦人

Content 內容
- What is traditional paper art and its transformative cultural journey? 什麼是傳統紙藝以及其變革性文化過程？
- What are the initial considerations and long-term planning for customisation in traditional paper art? 當初做傳統紙藝的客制化有何長遠考量及規劃？
- How did industrial design practices address the design and production challenges in reinventing traditional paper crafting? 工業設計企業如何在應對設計和生產挑戰同時重塑傳統紙藝？

Feature Stories of Scale Customisation 精選量產客制化故事

Insights from the Thematic Workshops 專題工作坊所得

About the M2S Pavilion 關於量產客制化展覽館
With much research effort and hard work, the M2S Pavilion is the integrated platform to address the gap in expectations between the Hong Kong Industrial Design Professionals (HKIDP) and manufacturers diverging towards the two respective ends of scale customisation and mass production. The pavilion showcases the insights and findings of the research study and its associated thematic workshops involving up to 100 stakeholders. In view of the predominant emphasis paid to economic and financial development over industrial establishments in Hong Kong, knowledge and implications of scale customisation and Industry 4.0 technologies on manufacturing businesses are to be shared, with a distinct focus on the role of HKIDP facing the challenges and opportunities along the supply value chain.

經過多月的研究和努力，量產客製化展覽館是一個綜合平台，為解決香港工業設計專業（HKIDP）與製造商在大量生 產和批量生產兩極化的預期差距而設。展覽館展示研究及 有關專題工作坊的見解與發現，當中涉及最多100個相關持 份者。鑑於香港對經濟及金融發展的重視程度遠超工業與 實業，展覽館會分享量產客制化與工業4.0技術為製造業帶 來的知識及影響，並聚焦香港工業設計專業於供應價值鏈 上所擔當的角色及其挑戰與機遇。

About M2S 關於量產客制化
As part of the Celebration Programme of the 50th anniversary of Design Council of Hong Kong, the major objective of the M2S project is to add value to Hong Kong industrial design professional services. Through promoting scale customisation and disseminating new knowledge about Industry 4.0, we help to advance the quality of Hong Kong design and enhance external competitiveness of Hong Kong industry. The project includes a six-month research to examine the current situation of mass production and scale customisation in Hong Kong. The research is expected to reveal the challenges and opportunities facing Hong Kong industrial design professionals, and to explore ways to change mindset so as to prepare and equip for scale customisation. In June 2018, we have already held a series of thematic workshops. In December, we are now taking part in DesignInspire 2018 held at the Hong Kong Convention and Exhibition Centre and set up a pavilion (display gallery). The research findings will be published in early 2019 in the form of an e-guidebook. Through featuring works of Hong Kong industrial design professional services, the e-guidebook will suggest the best practice of how industrial design professionals are to select suppliers of scale customisation and elaborate the standards of the external market.

作為香港設計委員會五十周年的誌慶活動之一，量產客制化計劃旨在為本港的工業設計專業服務升級增值，透過推廣量 產客製化及其他工業 4.0 的最新行業知識，為香港設計提升 質素，加強本港工業的對外競爭力。 計劃包括進行一項長達半年的研究，探討香港目前大量生產 及客製化生產的狀況，以探索本地工業設計專業所面對的挑 戰與機遇，以及可如何改變思維，為量產客製化作好準備和 裝備。 於二零一八年六月，我們已率先舉行一連串量產客制化專題 工作坊，踏入十二月，我們亦現正於香港會議展覽中心舉行的 DesignInspire 2018 設立展覽館（展示廊）。 研究結果將於二零一九年初結集成電子指南出版，通過特寫 香港工業設計專業服務，為香港工業設計專業提供選擇量產 客製化供應商的最佳方法，以及就外部巿場標準提供最佳 指引。

* The time and content of the Pavilion Programme are subject to change without prior notice. Please visit the website or Facebook Page of Design Council of Hong Kong for the most updated details. All Pavilion activities will be conducted in Cantonese and on first-come-first-served basis.

* 展覽活動時間及内容如有任何更改，恕不另行通知。更新詳情請瀏覽香港設計委員會網站或Facebook Page。所有展覽活動皆以粵語和先到先得方式進行。

This material / event is funded by the Professional Services Advancement Support Scheme of the Government of the Hong Kong Special Administrative Region. Any opinions, findings, conclusions or recommendations expressed in this material/any event organised under this project do not reflect the views of the Government of the Hong Kong Special Administrative Region or the Vetting Committee of the Professional Services Advancement Support Scheme.