Gloom still gathers over advanced economies. At the same time, emerging economies see a marked slowdown in growth and pervasive challenges in continuous rising due to political issues and policy factors, among other things. As China’s economy enters into a period of “new normal”, how can global food industries realize their fullest potential in achieving continuous growth? How do the millennial generation and the third-tier and fourth-tier cities in China invigorate the Chinese food industry? What innovations should enterprises bring to the increasingly mature and ever-changing Chinese market? Food & Beverage Innovation Forum 2017 (FBIF2017) will be held in Shanghai from April 19th to 21st, 2017. As one of the world’s most influential food industry events, FBIF is committed to providing insight into future trends of this industry for decision makers in the hope of boosting its sound development by showcasing the most successful business cases and innovation-driven thoughts worldwide. In agenda planning, we introduce Functional Food (related with beauty and sports) to the Product Innovation session while keeping Snack Food, Beverage and Dairy innovation unchanged. According to our keen business insight, Functional Food is of great growth potential in the future. In Marketing Innovation, FBIF 2017 incorporates Channel and Strategy against the backdrop of E-commerce, indicating a greater focus on brand power in actual business operations. In Packaging Innovation session, this forum attaches more importance to design innovation, and promotes the planning and preparation for the first “Marking Award” on a global scale. This China-based and global-faced award aims to encourage creative design in food and beverage packaging. Additionally, we make changes to conference form by lengthening social networking and increasing more enjoyable interactions with our speakers so that you can make more friends during this event.