According to a report made by Hootsuite and We Are Social on the 2018 Eastern Asia internet trends, there are 5.8 million Facebook active users in Hong Kong. Each of them spend at least 2 hours every day on the social network. Facebook has also recently launched "Watch" in Hong Kong, its streaming video service which has more than 50 million users in US. Soon "Watch" will become one of the main social channels available to advertisers.

When you start an advertising campaign in Facebook it's important to set up the right tracking system to measure and analyse the results. In this course we will have a deeper look at "Facebook Pixel" and the right way of defining the "Events". We will also discuss which campaign type you should use to reach your objectives and how to create the right audience specifically tailored around your targets. Last but not least we will spend time in understanding how to test the different ads creatives in order to improve performance and conversions.
Businesses which applied this structured approach to their Facebook Ads campaigns have seen an increase of a minimum of 35%* of online leads and 25%* of monthly revenue coming from the social network.
*Digital Nomads portfolio data

What you will learn:
- How to structure your first Facebook Ads campaign depending on your final objective (traffic vs direct response)
- What is Facebook Pixel and why it is so important to track the success of your campaign
- Create an Event and use it for your conversions campaigns
- Which elements to take in consideration when creating an audience
- How to test efficiently different Ads creatives

Who should attend:
- Businesses that are planning to start their first Facebook Ads campaign
- Advertisers who have started their first Facebook Ads campaign with poor results

About the speaker: 

Francesco has more than 11 years of working experience in IT and Online Business, who has worked in IBM, Google and other companies, leading the incubator-oriented enterprises to develop market strategies to promote corporate profits. Francesco can be fairly defined a digital marketing guru, he has 7 years of experience in SEM/SEO/Online Advertising and Sales with Google.

Francesco has lived in Asia-Pacific for 6 years and in 2017 has co- founded the digital agency “Digital Nomads Hong Kong”  which has become official Google Partner. In addition to that in May 2018 he started a new company focused on product management and innovation, Materia, with another ex-Googler.