With the unsetting of Universal Analytics now confirmed for July 1, 2023, it is inevitable that organisations are going to have to prepare to use Google Analytics 4.

In this webinar, FiveStones will share what the sunsetting of Universal Analytics means as well as what to expect and key action points required by organisations to be successful with Google Analytics 4.

Agenda:

• The end is nigh GA3 (what sunsetting means for all of us)
• Why GA4 (benefits of using firebase event based analytics)
• What to Expect:The bad news
• What to Expect: The good news
• Key action points (involving GA4 adoption preparations)
• GA3 data backup process
• Q&A