HK$1,000 – HK$1,500

DoubleClick for Programmatic Marketing

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The Hub

1F, Fortune Building,150-158 Lockhart Road

WanChai, Hong Kong

Hong Kong

Hong Kong

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Event description

Description

Google's DoubleClick platform is a digital advertising platform that helps agencies and large advertisers to scale up their digital campaigns and helps to deliver more targeted and personalised messages to their intended audiences. In our two modules, you will learn about the role of DoubleClick in the campaign management life and you will learn how to setup a campaign in an integrated way to make full use of the value the platform can deliver.

This training will give a high-level strategic understanding of the DoubleClick technology and where it can fit into your business. In addition, practical knowledge to enable users to launch campaigns on the DoubleClick platform and have a basic understanding of the main features to optimise and troubleshoot campaigns.


Who Should Attend

  • Campaign Managers, Media Planners, Account Managers
  • Analytics and SEO Teams
  • Development teams
  • Executives, Digital Managers, Marketing Managers


Course Details

Module 1
9th May 2017 (18:30 - 21:30)

An overview of the components of the DoubleClick platform

  • Campaign Manager - Ad serving, reporting, verification and data warehousing
  • Bid Manager - Programmatic, cross-device display, video, mobile and native ad buying
  • Search - Multi-engine search engine bid management and optimisation
  • Creative Studio - Rich media ad creation and production

How it all fits together and how DoubleClick works with other parts of your website such as Analytics?
How does DoubleClick compare to other platforms in the market?
Examples of case studies and use cases.


Module 2
11th May 2017 (18:30 - 21:30)

A hands-on training on how to launch programmatic media campaigns using DoubleClick Bid Manager (DBM). This module will cover

  • Campaign tagging
  • Conversion tracking
  • Ad inventory management
  • Bidding strategies
  • Reporting

This module will give you the tools to implement your own programmatic media buys, customised to your campaign objectives.

Language:
English

Location:
The Hub, 1/F, Fortune Building, 150-158 Lockhart Road, Wan Chai, Hong Kong

the hub address



Trainer Profile

Nicole Sobotker is a digital consultant with many years of DoubleClick experience. She is an expert in programmatic media buying on over 20 different platforms. As a consultant, she has provided DoubleClick training for dozens of clients, in territories including Europe, Middle-East, Southern Africa, the USA and Southeast Asia.


Why choose Beehive Academic?

  1. Deliver by official Google Analytics Certified Partner,
  2. Provides professional training for clients since 2010.
  3. Interact face-to-face with our Certified Instructor.
  4. Learn how to leverage the newest product features.
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Date and Time

Location

The Hub

1F, Fortune Building,150-158 Lockhart Road

WanChai, Hong Kong

Hong Kong

Hong Kong

View Map

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