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Comparative Communication Research: Methodological Foundations and Current...

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CVA1022, Communication and Visual Arts Building

5 Herford Road, Kowloon Tong

Hong Kong Baptist University

Hong Kong

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Comparative Communication Research: Methodological Foundations and Current Trends

Monday, 27 November 2017 from 10:00 a.m. to 1:00 p.m.

Tuesday, 28 November 2017 from 2:30 p.m. to 5:30 p.m.

This two-day seminar discusses the opportunities and challenges of comparative research. It covers best practices in methodology as well as concrete examples and current trends. It gives hints on how to secure equivalence, collect good quality data and analyze those data. It also explicates typical research questions that can be addressed with comparative approaches, and discusses statistical techniques. The seminar will draw examples from the subfield of comparative political communication research. For studying political communication comparatively, the seminar introduces the heuristic of the political communication system. It sets forth the dimensions of this system and discusses milestone studies comparing the relationship between media and political institutions and types of political communication cultures. While much of the presented research refers to the Western context, the discussion will also look at possible connections and clear differences to the Asian context.

Frank Esser

Professor of International & Comparative Media Research, University of Zurich

Frank Esser is a leading authority in comparative communication research. He chairs the Political Communication Section of the European Communication Research and Education Association (ECREA).


RSVP (online registration ends at 6:00 pm on 22 November 2017)


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CVA1022, Communication and Visual Arts Building

5 Herford Road, Kowloon Tong

Hong Kong Baptist University

Hong Kong

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