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CoCoon Smart Talk: UX Research for Startups

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Location

CoCoon

3/F, Citicorp Centre, 18 Whitfield Road

Tin Hau

Hong Kong Island

Hong Kong

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Refund Policy

No Refunds

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What is CoCoon Smart Talk?

CoCoon Smart Talk is a monthly event dedicated to broadening people's imagination, creating impact, and making new connections. Inspiring speakers will share their journey and insights in this meetup.


Takeaways

In a generation that is so deeply rooted into technology, we often hear the buzzword "UX" but many of us do not fully understand the significance or even know the meaning behind the two letters. This month we have invited Andrea Wong to unpack the mysteries behind these two letters.

  • What is user experience?

  • What is this "user experience research" thing? How does it differ from market research?

  • Why should you care? (I'll go over benefits with hardware, software and service design case studies)

  • How to do UX research when you don't have enough $$$, time, and people - practical takeaways you can apply right away


Who Should Join

  • Anyone who wants to know what or know more about user experience

  • People/Startups who would like to utilise user experience in their careers

  • Companies that would like to leverage their services through improving user experience


Run Down

12:00 - 12:20 Registration

12:20 - 13:20 Workshop + Q&A

13:20 - 13:30 Break/Lunch

13:30 - 14:00 CoCoon Market + Networking

What is CoCoon Market?

CoCoon Market is our online job platform where startups regularly post about job opportunities. If you are interested, we would love for you to share more with us about what talents your business is looking for and potentially help to connect the dots as this is one of our primary goals here at CoCoon!


Speakers

Andrea Wong

UX Researcher

Andrea is a cross-cultural qualitative user experience (UX) researcher focused on making Google products more accessible for users with disabilities. Previously, she worked across product teams in Google Apps on accessibility and in Localization, where she focused on delivering a native experience for the next billion users.

She has consulted for startups in a variety of industries in Silicon Valley and China, and is an UX mentor at IndieBio, the world's largest seed biotech accelerator.

Previously she worked in Shanghai, where she advised MNCs on their China corporate communications strategies, led country strategy for a global nonprofit, and ran a lifestyle media web and print platform.

Andrea has led research to create a startup's MVP; designed an e-learning foundation's China strategy from the ground up to reach 7,000 kids in 1 year; helped define stakeholder communications for a $13 billion merger; and crafted content for a social gaming startup twice featured in the Apple App Store.

She has a B.A. in Psychology from Skidmore College and a M.S. in Human Factors in Information Design from Bentley University.



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Date and Time

Location

CoCoon

3/F, Citicorp Centre, 18 Whitfield Road

Tin Hau

Hong Kong Island

Hong Kong

View Map

Refund Policy

No Refunds

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