HK$105.99

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HK$105.99

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Event description
DIOP members can earn 1.5 CE points with this event. Please register with your full name and HKPS membership number for identification

About this event

This event will share with you the market and content landscape of the Video OTT platforms in the South East Asian Markets from the lens of consumer behavior. In this fast-growing and competitive environment, there are international giants, e.g. Netflix, Disney+; regional platforms liked Viu, iQiYi, Tencent and many local players. They have different content and business strategies. Drama/movies/variety show? Advertising model / subscription model? The speaker will cover a market survey analyzing the audience profile & behavior, business models of different platforms.

About the Speaker


		Asian Video OTT Browsing Behavior image

Meg Lee, AVP, Content Management, Viu, PCCW Media Group

Meg Lee has over 20+year experience in the media industry, from printed media, online industry, social media, marketing agency to video OTT platforms. Currently she is leading an international team to work for the content management and digital operation for Viu in 16 markets. Before this, she was the lead to launch Sina Weibo, the first popular social media platform from Mainland China, in Hong Kong. Based on her role as the group marketing manager for Global Sources and Strategic Director of Ying Interactive, she gained huge experience in China. She also previously worked for Apple Daily Media Group for content management and the community of Hong Kong and Taiwan.

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Online event

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Organiser Division of Industrial-Organizational Psychology

Organiser of Asian Video OTT Browsing Behavior

The Division of Industrial-Organizational Psychology (DIOP) was established in May 2000 under the Hong Kong Psychological Society (HKPS). We are a professional association that promotes the identity, professional status and recognition of industrial-organizational (I-O) psychologists in Hong Kong.

With our prime focus to further develop members' professional competences in I-O psychology, and to promote the discipline to the public, industry and potential service recipients, DIOP organizes regular events to update all levels of our members, HR practitioners, and the general public the current topics in the field. We collaborate with a wide range of disciplines in our events to discuss the latest emerging trends in the workplace and pick up new insights to thrive in this ever changing world.

If you are hosting an event that you believe would be beneficial to our members or the wider I-O Psychology community, please feel free to get in touch with us at diopsec@gmail.com.

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