APSIS Fall Seminar: The Rapidly Evolving Marketing Technology and What It M...

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United Conference Centre

10/F, United Centre, 95 Queensway, Admiralty

Hong Kong

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The Rapidly Evolving Marketing Technology and What It Means for Marketers

Marketing Technology has come a long way and the landscape continues to expand at a tremendous pace. With technology and innovation rapidly evolving, how do marketers keep up with the constant changes?

Join us for this inspirational seminar, where industry experts within digital marketing, technology advisory, and management discuss the best ways for marketers to stay up-to-date and grow their business.

This seminar will give you the chance to listen to top expertise from 2 companies:

• IT and web development services provider FunctionEight will talk about the overview of the marketing technology landscape and its implications to marketers.

• Data-driven marketing provider APSIS will describe how to utilise marketing automation for more effective marketing and lead generation.

We will also present a case study with practical examples, so you can get the most out of the concepts you just learned about.

Featured speaker

Anders Frankel
CEO, APSIS International
As founder and CEO Anders has been part of APSIS since the very first day (literally). He is a passionate marketer and works to simplify the life of digital marketers with powerful and user-friendly technologies.

Phil Aldridge
COO, FunctionEight Hong Kong
CTO, Peoplewave Pte Ltd
Chair of BritCham SME and StartUp Committee

Headquartered in Hong Kong and with regional offices in Singapore and New Zealand, FunctionEight provides IT Managed Services and private cloud computing solutions to SME's and Regional Offices of MNC's across the APAC region. As COO Phil heads up the product, marketing and sales functions, as well as providing technical oversight.

Peoplewave is a cloud-based HR software business with a vision to make work fair. It will revolutionise people management with data-driven, transparent feedback. Peoplewave offers 3 key products - the "First 100 Days" onboarding / performance tool; A customer-centric performance management tool (that makes performance views fair, data-driven and transparent); And HR Command Centre software, giving the CEO and CHRO visibility of their best and worst performers, high and low performing teams, and importantly the ability to benchmark against the direct competition.

Phil has been in Hong Kong since 1991, alongside his regular work he chairs the SME and Startup Committee for the British Chamber of Commerce in Hong Kong as well as being a member of the Innovation & Technology Committee and the Business Angel Committee.

Case Sharing and Interview with House of Connoisseur
Paul Yeung
General Manager, House of Connoisseur
House of Connoisseur (HoC) is a full service importer and distributor of premium quality wines, spirits, and beverages from around the world to satisfy a wide range of discerning consumers from private clients to on-trade and off-trade businesses in Hong Kong, Macau and China.

HoC provides professional services and a trusted platform for wine enthusiasts with a total quality management concept in logistics planning from wineries to warehouses, and delivery to their esteemed customers, to ensure they can truly enjoy the pleasure and quality of the products that they bring to them.

The case study on HoC and interview with their General Manager, Paul Yeung, will showcase how the company uses various digital marketing programs to achieve marketing success.


Email Design and Marketing Trends
Heidi Leung / Jacky Chan
In this workshop we will share useful tips on email design and the latest trends in email marketing.

Getting Started with Marketing Automation
Baris Unal / Winnie Ng
We’ll take you through the logic of automations in the digital marketing world. Do you really need it, how does it work and what results can you expect?

List and Database Management
Charlotte Hui / Stephanie So
We will give you our best tips and tricks on how to create a powerful, converting and growing database.

You will be asked to choose your preferred workshops after you registered for the event.

02:00pm - 02:40pm Registration and opening
02:40pm - 03:10pm Presentation by FunctionEight
03:10pm - 03:40pm Presentation by APSIS
03:40pm - 04:10pm Case Sharing-House of Connoisseur
04:10pm - 04:40pm Break
04:40pm - 05:10pm Workshop 1 - English
05:10pm - 05:40pm Workshop 2 - Chinese
05:40pm - 06:00pm Closing and networking

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United Conference Centre

10/F, United Centre, 95 Queensway, Admiralty

Hong Kong

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