【AIM研討會系列】疫後營銷：電商與跨境支付新機遇

Hong Kong Association of Interactive Marketing

活動將改於11月10日（星期五）在The Community Lab (銅鑼灣希慎道18號利園五期24樓) 舉行，敬請留意，詳情如下：

The Community Lab

電子商貿喺新冠疫情下強勢發展，隨住網上消費同電子支付日益普及，進一步刺激跨境支付嘅發展，無論消費者跨境消費體驗定係企業營商都變得更便利。企業應該點樣把握疫後經濟新機遇? 而市場營銷人員又可以點樣幫助企業同內地市場、以至世界市場接軌，保持競爭? 立即報名參加今次嘅 AIM Conference， 深入認識電子商貿及跨境支付嘅最新發展啦！日期：2023年11月10日(星期五)時間：14:00-18:00地點：The Community Lab (銅鑼灣希慎道18號利園五期24樓) 活動語言: 廣東話現場提供輕量茶點及咖啡活動查詢: info@hkaim.org | (852) 8106-8622

Agenda

Registration

Welcoming Speech

(Under Secretary for Financial Services and the Treasury)

Opening Speech

Thank you note

Souvenir Presentation and Group Photo Taking

(Head of Business Development and International Business, Octopus) Senior Business Development professional, with over 15+ years of strategic leadership in e-commerce, Fintech, payments and consulting across APAC. Managed cross cultural teams across Mainland China, Hong Kong, Taiwan and Korea. Proven experience in new market development, creating partnerships and alliances with innovative Go-To-Market strategies.

Keynote Speech by Octopus

(Principal Economist, Hong Kong Trade Development Council) Wing Chu is Principal Economist of HKTDC Research, with oversight of economic issues relating to mainland China, Hong Kong, Macao and Taiwan. He also heads up Research’s Special Projects and Business Advisory Service, which is supported by a team of business advisors seconded from several key mainland China government departments,   Among his more recent research projects has been a study of mainland China’s outbound investment strategy, a review of the opportunities set to emerge from the Greater Bay Area’s ongoing evolution, and an ongoing appraisal of the implications of the growing number of regional free trade agreements (e.g. RCEP). 

Speech by HKTDC

(Alternate Chief Executive, RD Wallet) SK Lee is the Chief Commercial Officer of RD Technologies, a FinTech company providing innovative payment and eCDD solutions for local and overseas business customers. He is also the Alternate Chief Executive of RD Wallet – a Stored Value Facility licenced in Hong Kong and a multi-currency business account for global businesses; and a board director of RD ezLink – HK’s first corporate KYC Utility with an aim to solve pain points and reshape the CDD landscape for corporates and financial institutions.

Speech by RD Technologies

(Regional Sales Director, XTransfer Limited) Terence has years of experience in cross-border e-commerce, familiar with overseas and domestic B2C and B2B e-commerce platforms, and has been deeply involved in the Hong Kong SME market for many years and understands the needs and pain points of SMEs on cross-border payments. He has worked as an e-commerce expert in Alibaba and is currently the Regional Sales Director of XTransfer.

Speech by XTransfer

1st Panel Discussion

Introduction of The Community Lab by  HKSTP 

Coffee Break

(Executive Director and Chief Executive Officer, HKTV) Ms. Jelly ZHOU is the Executive Director and Chief Executive Officer (Hong Kong) of Hong Kong Technology Venture Company Limited, is primarily responsible for day-to-day management of the Hong Kong business operations including sales and marketing, O2O shop management, customer services, automated fulfilment and logistics functions and development of the Group’s digital ecosystem, namely HKTVmall. Prior to her current role, she held numerous positions and has extensive experience in marketing, business development, customer services, content distribution and partnership and production administration.

Speech by HKTV

(General Manager, Hong Kong & Macau, Klook) As the General Manager, Hong Kong & Macau at Klook, Kenny is instrumental in expanding the business in Hong Kong and enhancing the brand's popularity. With years of relevant industry experience across various sectors, Kenny supports the company in establishing strategic partnerships with different enterprises and expanding the merchants' portfolio. Kenny has also been instrumental in creating a more diversified business portfolio with enhancement of both overseas and local leisure experiences. This echoes with the company's transformation to power and revitalize the travel industry. With his strong business knowledge, experience and enthusiasm, he will guide the company to take a significant step forward in the new era of travel.

Speech by Klook

(General Manager, JCDecaux Transport) Ray Lee, the General Manager of JCDecaux Transport, is responsible for the development of advertising media for MTR and Airport Express. He is committed to integrating the strengths of outdoor advertising with online and mobile advertising and has led the sales team to develop the Programmatic Digital Out of Home (DOOH) outdoor advertising. Ray began his journey in the digital media industry in 2000 when he joined DoubleClick HK. In 2017, he became the CEO of Shimba Digital Ltd, a startup under Sing Tao News Corporation, where he promoted and marketed various digital media platforms and developed new social media and e-commerce platforms.

Speech by  JCDecaux Transport

(Deputy General Manager, SHOPLINE HK) Nick Chiu is Hong Kong Deputy General Manager of SHOPLINE, the largest smart commerce enabler in Asia. Nick joined SHOPLINE in 2021 to manage all business and marketing operations for SHOPLINE in Hong Kong with a focus on partnerships and acquisitions strategy. Having spent the last 6 years spearheading the Asia expansion efforts for a multinational SaaS company in the capacity of the Head of Commercial, Nick has a clear grasp of the Asian markets and is highly experienced in strategy development and execution. Nick has demonstrated success in driving new market expansion through deft cross-country management of his team across different functions.

Speech by SHOPLINE HK

2nd Panel Discussion

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